ESPN STAR Sports and Singtel launch 3G mobile video streaming on Mobile ESPN
F1 Fans to catch inaugural Korean GP live on Mobile ESPN, online on ESPN Player and on STAR Sports on Singtel’s mio TV
22 October 2010, Singapore – ESPN STAR Sports, Asia’s biggest sports content provider, and Singtel,Asia’s leading communications group, will launch the new 3G mobile offering, Mobile ESPN, featuring LIVE and on-demand premium world-class mobile sports content to fans in Singapore.
Aimed at elevating the experience of sport fans always on the go, Mobile ESPN will showcase a stellar line-up of world class sports content such as the Formula One, Moto GP, FA Cup, Wimbledon, Australian Open and ICC Cricket tournaments, available exclusively to Singtel mobile subscribers.
With the launch of Mobile ESPN LIVE streaming, sport fans in Singapore will have more to cheer as they can now catch live sports anytime, anywhere on mobile, online or on television. In addition to Mobile ESPN, this Sunday’s highly-anticipated inaugural F1 Korean Grand Prix race will be available live online on ESPN Player and broadcast on STAR Sports on Singtel’s mio TV.
Sport fans can also access F1 and FA Cup highlights, as well as SportsCenter mobile video updates, as well as the very latest team updates and pre-match statistics by football experts on ScoreCast before the weekend’s live Barclays Premier League matches.
Said Mr Manu Sawhney, Managing Director, ESPN STAR Sports: “The launch of the Mobile ESPN 3G marks another new milestone for ESPN STAR Sports in the digital space, as we now showcase live sports to our fans across all three media platforms – television, mobile and online. As Asia’s leading sports content provider, launching live sports content and our compelling original programmes on the mobile platform is testament to our commitment to continue serving the fans by offering them the most enriching and engaging experience across all platforms.”
“We are pleased to launch this initiative with our valued partner, Singtel, and we believe this innovative mobile 3G offering will make the consumer proposition more compelling. We look forward to working closely with them to continue enhancing the viewing experience of sport fans in Singapore.”
“Being a multimedia company, Singtel continues to provide our customers with the richest viewing experience on multiple platforms. We are delighted to keep our viewers connected to the sporting actions they love wherever they are, via TV, Internet and now their mobile,” said Mr Edward Ying, Chief, Content & Media Services Group, Singtel.
“With Barclays Premier League, UEFA Champions League and the likes of Formula One, Wimbledon, Australian Open and the upcoming ICC Cricket World Cup on ESPN STAR Sports’ networks, Singtel is the home for all sports enthusiasts."
Sport fans who subscribe to Mobile ESPN will get unlimited access of exclusive LIVE streaming and video on demand content at $3.21 a month. To subscribe to Mobile ESPN on Singtel’s platform, fans can dial *373 on their mobile, or visit www.ideas.singtel.com for more information.
About ESPN STAR Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia's biggest sports content provider, ESPN STAR Sports combines the strengths and resources of its parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to fans across multiple platforms.
ESPN STAR Sports features a comprehensive portfolio of multimedia assets including its television networks (ESPN, STAR Sports,STAR Cricket, ESPNEWS, ESPN HD), broadband network (ESPN Player), digital content services (espnstar.com, mobileESPN),and its on-ground Event Management Group with the aim to engage and entertain sports fans anytime, anyplace.
ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to a cumulative reach of over 300 million viewers in Asia through its 21 television networks and 2 broadband network, each localized to deliver differentiated programming to meet diverse needs of Asian sports fans.
About mio TV
mio TV is Singtel’s innovative digital pay TV service launched in July 2007. To date, the network has signed up over 200,000 customers.
mio TV offers a total of 64 channels, of which 21 are on-demand channels. Content on mio TV covers a wide range of genres as well as Singapore’s largest range of video-on-demand titles, with movies aired as early as three months after cinematic release and TV series as early as 24 hours after their US debut.
mio TV was the first to launch an interactive TV service that allows viewers to access real time information and participate in opinion polls via its mio Stadium channel.
Singtel is Asia’s leading communications group providing a portfolio of services including voice, data, and video services over fixed,wireless, mobile and Internet platforms.
Together with its regional partners, it serves over 351 million mobile customers in eight markets. For more information, visit www.singtel.com/miotv.