ESPN STAR Sports launches ESPN Player and ESPN HD with Singtel mio TV in Singapore
Get ready for a new experience with Singapore’s first online multi-sport service and most comprehensive high-definition sports channel
Singapore, 6 July 2010 – Watching sports in Singapore will never be the same again with the launch of two new offerings in ESPN Player and ESPN HD, announced today by ESPN STAR Sports, Asia’s biggest sports content provider, and Singtel, Asia’s leading communications group.
ESPN Player (www.espnplayer.sg) is Singapore’s first online multi-sports service to combine video, scores, and community within an engaging experience. A revolutionary broadband service, ESPN Player provides on-demand online access to world-class sports and programming, and brings fans closer to the excitement by giving them control to decide what, where, when and how they want to watch their favourite sports. Offering both live and library events throughout the year, ESPN Player delivers sports programming available online to fans through a rich, interactive, easy-to-use experience and access to the sports action with in-game statistics and scoreboards. In addition, this unique offering will also give consumers an exciting opportunity to watch their favourite sport while sharing comments with their friends on social networking platforms like Facebook.
In July, ESPN Player will feature Formula One’s British Grand Prix (10-11 July), German Grand Prix (24-25 July) and Hungarian Grand Prix (31 July-1 August). On top of that, ESPN Player will showcase the prominent golf major, The Open Championship (15-19 July) and offer additional LIVE coverage from other holes on the course on demand. ESPN Player will also offer exclusive content such as the friendly match between Manchester United and the Major League Soccer (MLS) All Stars (29 July). Fans can also look forward to watching the Community Shield (8 Aug), NCAA Football (from Sept), FA Cup (from Nov) and NCAA Basketball (from Nov), and the current Superbike World Championship, MotoGP World Championship and The One Asia Tour on ESPN Player.
In addition, ESPN STAR Sports launched ESPN HD in Singapore, harnessing top-quality content from its stellar line-up of premier international sports content in a format which promises to enhance viewers’ overall experience like no other. The new offering takes television viewing to an entirely new paradigm, immensely enriching the viewing experience of live sports such as The Open Championship, The US Women’s Open, The One Asia Tour, Major League Baseball and the MotoGP World Championship.
Said Mr Manu Sawhney, Managing Director, ESPN STAR Sports, “We are driven with a single-minded aim to serve sports fans across the region by creating new, relevant and innovative offerings for them to engage with their favourite sports. Over the last few years, we have brought many such offerings to fans across the region and in Singapore. Today, I am very pleased to announce the launch of ESPN Player and ESPN HD, which is a testament to our continued commitment to enrich the viewing experience of sports fans and to set new benchmarks in sports consumption. And we are pleased to have a valued partner in Singtel who shares our commitment to go the extra mile and give Singapore fans the very best in sports content and interactivity.”
“The entire ESPN STAR Sports stable of channels is now available on mio TV and we are very excited about introducing ESPN Player and ESPN HD exclusively to our customers. Singtel mio TV is fast gaining traction as a serious player in the sports broadcasting arena, and some of the best sports channels and tournaments are now on our platform. We are certain that these two new additions will bring the experience for sports fans in Singapore up yet another notch, with ESPN HD offering the very best sporting action in high-definition and ESPN Player enabling sports fans to get their dose wherever they may be,” said Mr Edward Ying, Chief, Content & Media Services Group, Singtel.
ESPN Player is available exclusively to current subscribers of Singtel mio TV’s ESPN STAR Sports package. For new subscriptions, please call 1800 737 1111 or visit any Singtel shop.
ESPN Player and ESPN HD will soon be launched in other Asian markets in the upcoming months.
About ESPN STAR Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia's definitive and complete sports broadcaster and content provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to viewers via its encrypted pay tv services.
ESPN STAR Sports showcases an unparalleled variety of premier live sports from around the globe 24 hours a day to a cumulative reach of more than 300 million viewers in Asia. ESPN STAR Sports has 20 networks covering 24 countries, each localised to deliver differentiated world-class premier sports programming to Asian viewers. This includes ESPN SEA, ESPN China, ESPN Hong Kong, ESPN India, ESPN Malaysia, ESPN Philippines, ESPN SEA 2, ESPN Taiwan, MBC-ESPN (Korea), STAR Sports Asia, STAR Sports Hong Kong, STAR Sports India, STAR Sports Malaysia, STAR Sports SEA, STAR Sports SEA 2, STAR Sports Taiwan, STAR Cricket, ESPNEWS, ESPN HD and ESPN Player.
On the ground, the ESPN STAR Sports Event Management Group manages and promotes premier sporting events around Asia. ESPN STAR Sports aims to reach consumers at any time, any place and through all new media platforms, both internet and mobile. The multi-lingual, online platforms, espnstar.com, espnstar.com.cn and espnstar.com.tw interact with millions of users providing them with in-depth sports news, results and competitions. Developed for the sports fan that is constantly on the move, mobileESPN enables the serious sports fan to follow their favourite sports more closely than ever before with a combination of specially produced video news clips, in-depth news coverage and analysis.
About mio TV
mio TV is the innovative digital pay TV service offering from Singtel. Launched in July 2007, the service offers customers value and full flexibility to watch what they want, when they want. Within three years, mio TV has signed up over 200,000 customers.
Currently, mio TV offers a total of 56 channels, of which 21 are on-demand channels. Content on mio TV covers a wide range of genres as well as Singapore’s largest range of video-on-demand titles and High Definition content.
Singtel is Asia’s leading communications group providing a portfolio of services including voice and data services over fixed, wireless, pay TV and internet platforms.
Together with its regional partners, it serves over 293 million mobile customers in eight markets. For more information, visit www.singtel.com/miotv.