Singapore, 1 October 2009 -- Singapore Telecommunications Ltd (Singtel) today announced that in addition to winning the Barclays Premier League rights, it has secured the exclusive broadcast rights to a suite of sports networks and services from ESPN STAR Sports (ESS) for its mio TV customers starting from mid-2010.
Three of the channels are ESPN, STAR Sports and STAR Cricket that are currently available on a cable TV platform. These are ESS’ current flagship channel offerings, featuring world-class sporting events including The FA Cup, AFC, Formula One, the Australian Open, Wimbledon, The Open Championship (golf) and the U.S. Open Golf Championship.
ESPNEWS, a brand new 24-hours sports news channel, is planned to go ‘live’ on Singtel’s mio TV in November 2009. The other exclusive sports services will be unveiled soon.
Mr Allen Lew, Singtel’s CEO Singapore, said: “We are very pleased to bring quality sports content from ESPN STAR Sports, a recognised global leader in sports broadcasting, to our customers. We believe that our partnership will create an excellent sports product for the fans in Singapore.”
Mr Manu Sawhney, Managing Director, ESPN STAR Sports, said: “We are very pleased to partner with Singtel. We already share a very fruitful relationship with them as we are responsible for the multi-platform production of football content for Singtel’s Football Frenzy platform.”
“As Asia’s leading sports content provider, we are committed to showcasing the best sporting content from around the world and the region to fans in the most entertaining and engaging manner and we are very heartened to see that Singtel shares this belief with us. We look forward to working along with them and further cementing our association with our viewers and business partners,” Mr Sawhney added.