News Releases

mio TV launches Serie A with Free On-Demand Content for all customers

  • Mandarin and English language commentary for all matches*
  • Subscribers enjoy live matches and up to 40 hours of on-demand content each month
  • Channel offered free-of-charge to SuperSaver Pack customers
Singapore, 6 November 2008 -- Singapore Telecommunications Limited (Singtel) announced today that Italian football league Serie A will be available on mio TV from             9 November 2008 on Channel 61.
Subscribers will get to watch up to four live matches each weekend with commentary available in both English and Mandarin.  Additionally, the channel will feature up to 40 hours of on-demandcontent per month, where the featured matches for each weekend will be available free-of-charge to all mio TV customers.  The matches will be accessible on-demand as early as Monday evening under the ‘Free for the Month’ option.
As one of the elite leagues of the football world, Serie A hosts some of the world’s most famous clubs - Inter, Juventus, Milan and Roma - and has produced the biggest number of European Cup finalists.
The league features some of the world’s best football players, such as two-time FIFA World Player of the Year Ronaldinho, seven-time Serie A champion and all-time Juventus top-scorer and appearances leader Alessandro del Piero, last year’s FIFA World Player and European Player of the Year, Kaká and of course, Roma's all-time leading goal-scorer Francesco Totti.
Fans can also look forward to seeing David Beckham play for Milan as early as 12 January when they meet Roma at Stadio Olimpico.  The football star joins the club on loan from  7 January next year after his team, LA Galaxy, finishes its season in the US. 
Serie A “Live” Weekend Match Times:
1.00am – 3.00am: First LIVE match for (Sun morning)
3.30am – 5.30am: Second LIVE match (Sun morning)
10.00pm – 12.00am: Third LIVE match (Sun night)
3.30am – 5.30am: Fourth LIVE match (Mon morning)
During the 15 minute half-time interval between matches, viewers will be updated on top plays, highlights and interviews. Serie A also has a weekly preview show called Total Italian Football that previews all the matches for each week and airs 30 minutes before each match.
Singtel will be organising a series of contests where fans stand a chance to win premiums and an expenses-paid trip to Italy to catch the Serie finals worth over $10,000.  More details will be available soon on
“We are very pleased to have acquired the rights to broadcast Serie A games as this is one of the most prestigious leagues in the world,” said Mr Low Ka Hoe, Director of mio TV and Content. “Sports content is an important part of our offering, and this move signifies our ongoing efforts to expand and improve our selection of quality content for our viewers.  What’s even more exciting is that we are able to offer the live match commentary in English and Mandarin, allowing us to cater to a wider pool of customers.”
mio TV will offer the Serie A channel for the 2008/09 season as a standalone channel at a fee of only $8.00 per month (excluding GST) and subscribers to the recommended basic package - the SuperSaver Pack - will receive the channel this season for free, alongside 24 other lifestyle and entertainment channels at only $19.90. 
As a special treat, all mio TV customers can watch the two matches held on 9 November on the free preview channel (Channel 0).  They can also tune in to catch the preview shows that start half an hour before each match.
Matches that will be aired during the premiere week are as follows (home team is mentioned first):
9 November 2008
1am - 3am                    Torino vs. Palermo
10pm - 12mn                 Inter vs Udinese

13 November 2008
3.30am-5.30am Juventus vs Genoa
16 November 2008
10pm to 12mn   Milan vs Chievo
* Except the matches available on-demand that were played before 6 November
About mio TV
mio TV is the innovative digital pay TV service offering from Singtel. Launched in July 2007, the service offers customers value and full flexibility to watch what they want, when they want. Currently, mio TV offers a total of 56 linear channels and Singapore’s largest range of video-on-demand titles and high definition content. The service offers more than 600 titles coveringHollywood and Asian movies, drama series and news programmes with language offerings in English, Mandarin, Hokkien, Cantonese, Korean, Japanese, Bahasa Indonesian, Tamil, Tagalog and three European languages, German, French and Italian.
Singtel is Asia's leading communications group providing a portfolio of services including voice and data services over fixed, wireless and Internet platforms. Together with its regional partners, it serves over 198 million mobile customers in eight markets.  For more information, visit
About Serie A

Serie A – also referred to as Lega Calcio or Italian league – is Italy’s elite professional football league competition. Serie A is widely regarded as one of the world’s top football club tournaments, and has produced the highest number of UEFA Champions’ League finalists. Widely supported around the world, Serie A captivates and excites fans and viewers alike, and attracts some of the top football talents – which include Kaká, Ronaldinho, Gianluigi Buffon, Zlatan Ibrahimovic, Alessandro Del Piero and Francesco Totti. For more information, please visit