News Releases

mio TV presents the best in Telugu entertainment with ETV

One of India’s most popular channels added to the Swagatam pack at no extra charge

Singapore, 4 July, 2013 – Singapore Telecommunications Ltd (Singtel) today announced the launch of top-rated Telugu channel, ETV (mio TV Channel 672) on mio TV. Consistently rated as one of the top three channels in India, ETV will be added to the recently launched Swagatam pack at no extra charge.

From today until 31 July, all mio TV customers will enjoy complimentary access to ETV’s range of quality programming, including the latest and most popular drama serials. 

Together with channels from the existing Swagatam pack - maa TV and maa movies, mio TV is the only pay TV provider in Singapore to offer Telugu channels. These channels complement the unparalleled array of Indian programming on mio TV that includes a variety of Hindi programmes and Bollywood blockbusters from top channels like SAB TV, SONY MAX and STAR Plus as well as the best of Tamil reality shows, lifestyle programmes, comedy series and other blockbusters from India with top-rated channels such as Sun TV, Vijay TV, and Aditya TV.           

Mr Goh Seow Eng, Singtel’s Managing Director of Television, said: “As part of our on-going efforts to serve the growing Telugu-speaking community in Singapore, we are delighted to bring the highly sought-after ETV onto our platform. The channel will further enhance our already comprehensive line-up of the best Indian entertainment in Singapore.”

Headlining the programme line-up for ETV is the popular drama serial, ‘Anthahpuram’. The series revolves around an ordinary girl, Divya. Illegitimately born to her mother, she grabs the opportunity and works her way up to become the leader of the family. Watch her struggle to maintain her position, and stage an attempt to murder her daughter-in-law in a tussle for power and property. Catch ‘Anthahpuram’ on ETV from Monday to Saturday at 5.30pm.

Another fan favourite for the month is the drama serial ‘Adade Adharam’. This daily serial tells the story of Amrita, a girl who was mistakenly abducted from her hostel one night. Spurned by a conservative family and society for having spent an illicit night out of her hostel, Amirita unwittingly becomes a victim of fate and is forced to tackle a string of insurmountable problems. ‘Adade Adharam’ airs from Monday to Saturday at 5pm only on ETV.

Rounding out the entertainment offering on the channel will be ‘Bharyamani’. ‘Bharyamani’ tells the love story of the upper-class Ishwarya and the middle-class Surya Narayana. Despite being madly in love with the hard-working and responsible Surya,

Iswarya is forced by her millionaire father to marry another man, Santhosh. Follow the dramatic twists and turns of the story as Iswarya struggles to choose between the two men. The show is available from Monday to Saturday at 11pm.


How to subscribe                         

mio TV customers who are currently subscribed to the Desi+ or Kondattam+ pack can enjoy ETV for just $16.90 per month with the Swagatam pack.  

Apart from the offerings on ETV, subscribers can also look forward to a selection of movies available on maa movies and a wide range of quality programmes on maa TV.

Customers and new subscribers can subscribe to the Desi+ or Kondattam+ pack at any Singtel retail shop and enjoy a whole range of other channels such as MTV India, STAR Gold, Sun TV and Nat Geo Wild HD. With the Desi+ or Kondattam+ pack, customers can add on the Swagatam pack for just $16.90 per month.

Current mio TV customers can subscribe to the new channel at any Singtel retail shop or by contacting the Singtel sales hotline at 1609 (9am – 9pm daily). For new subscribers, sign-up for mio TV services at any Singtel retail shop. For full information about the new channels and package, please visit