News Releases

Mobile operators in Singapore launch donation drive via SMS to aid Japan disaster victims

Singapore, 28 March 2011 – The three mobile network operators in Singapore - M1, Singtel and StarHub, and Ericsson’s global mobile commerce enabler IPX are pleased to announce that post-paid mobile customers in Singapore will be able to make a $5, $10 or $20 donation to aid victims of the Japan disaster by sending an SMS to the common short-code 78888. Donations will go towards the Singapore Red Cross Society’s relief efforts in Japan. This mobile donation campaign will continue for one month, starting from 6am on 28 March 2011 till midnight on 25 April 2011.

M1, Singtel, StarHub and Ericsson, which provides the technical solution, have jointly agreed to waive all administration fees associated with such premium SMS, and forward the full proceeds to the relief organisation.

The donations will be reflected in customers' next monthly bill from their respective mobile service providers.

Donation details:-

  • • For a $5 donation, SMS RC5 to 78888
  • • For a $10 donation, SMS RC10 to 78888
  • • For a $20 donation, SMS RC20 to 78888

Donations are not tax-deductible and persons below the age of 18 years will require parental or guardian consent before making a donation.

Mr Lim Theam Poh, Director of Operations and Head of International Services of the Singapore Red Cross Society, said, "We are grateful to the mobile industry in Singapore for coming together in support of the Singapore Red Cross Society's relief efforts to aid the victims of the Japan catastrophe. Many Singaporeans have approached us to volunteer their assistance, and financial contributions are the best way to help, especially in an international disaster. The popularity of text messaging and the

simplicity of the SMS donation channel will allow us to harness the compassion and generosity of Singaporeans and turn it into positive action for the disaster victims."




About Ericsson:

Ericsson is the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company’s portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of being the “prime driver in an all-communicating world” through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 90,000 employees generated revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ New York.

Ericsson IPX is a leading global mobile commerce and connectivity enabler. By taking the role of a direct-to-carrier billing broker, IPX provides access to delivery and charging, via SMS, WEB and Online Mobile Billing, to more than 2 billion mobile subscribers across networks in 25 countries. IPX Messaging provides reach to 96% of all mobile subscribers worldwide with SMS. IPX customers are handset manufacturers, application stores, payment aggregators, companies who offer digital content, mobile voting & directory information - and enterprises offering mobile marketing, communities and banking.

About M1 Limited:

M1 is Singapore’s most vibrant and dynamic mobile, broadband and fixed communications service provider, with over 1.9 million customers. Established in 1997, M1 became the first operator to launch ultra high-speed fixed broadband, fixed voice and other services on the Next Generation Nationwide Broadband Network (NGNBN) in September 2010. With a continual focus on quality, customer service, value and innovation, M1 brighten lives by linking anyone and anything; anytime, anywhere. More information on


About Singtel:

Singtel is Asia's leading communications group with operations and investments around the world. Serving both the corporate and consumer markets, it is committed to bringing the best global communications solutions to customers in the Asia Pacific and beyond.

With significant operations in Singapore and Australia (through wholly-owned subsidiary Singtel Optus), the Group provides a comprehensive portfolio of services that includes voice and data solutions over fixed, wireless and Internet platforms, as well as infocomm technology and pay TV.

The Group has presence in Asia and Africa with more than 383 million mobile customers in 25 countries, including Bangladesh, India, Indonesia, Pakistan, the Philippines and Thailand.

To serve the needs of multi-national corporations, Singtel also has a network of 36 offices in 19 countries and territories throughout Asia Pacific, Europe and the United States. These offices enable Singtel to deliver reliable and quality network solutions to its customers, either on its own or jointly with local partners.

Singtel employs more than 23,000 people worldwide and had a turnover of S$16.87 billion (US$11.82 billion) and net profit after tax of S$3.91 billion (US$2.74 billion) for the year ended 31 March 2010. More information can be found @ and


About StarHub:

StarHub is Singapore's fully-integrated info-communication company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates Singapore's fastest two-way HSPA+ mobile network that delivers up to 21Mbps for downlink to complement its nation-wide GSM network, and an island-wide HFC network that delivers multi-channel cable TV services (including High Definition Television and on-demand services) as well as ultra-high speed residential broadband services. StarHub also operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapore’s fibre-based Next Generation Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans along with a host of advanced media-rich value-added services.

Launched in 2000, StarHub has become one of Singapore's most innovative info-communications

providers, and the pioneer in 'hubbing' - the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since

October 2004, is a component stock of the Straits Times Index and the MCSI Singapore Free Index.