News Releases

Motorola and Singtel Introduce BACKFLIP™ with MOTOBLUR™ to Singapore - Taking Smart in a Whole New Direction

  • BACKFLIP, the second MOTOBLUR device, exclusive to Singtel bends the smart phone rules with a unique reverse flip design

  • Customers enjoy unlimited local mobile data on MOTOBLUR with Singtel’s mSocial service

  • AMPed the award-winning social music service now available on Motorola’s Android devices, for free


SINGAPORE – 28 April 2010 – Today Motorola, Inc. (NYSE: MOT) and Singapore Telecommunications Ltd (Singtel) announced the exclusive launch of BACKFLIP™ with MOTOBLUR™ in Singapore. BACKFLIP™ is the latest addition to Motorola’s Android™ portfolio and the second smartphone to feature the unique MOTOBLUR™ platform in Singapore. This is in addition to the Motorola DEXT™ with MOTOBLUR™, also exclusively available to Singtel customers, launched earlier this year in January 2010.

BACKFLIP’S unique QWERTY reverse flip design makes it easier to enjoy videos, music and photos while churning through emails, texts, news feeds, social network messages and more.

Motorola BACKFLIP with MOTOBLUR won the 2010 CNET Best of CES award in the Cell phones and Smartphones category, as chosen by the editors of CNET. Through its innovative reverse flip design, BACKTRACK navigation pad and MOTOBLUR social skills, this multi-tasking powerhouse bends the smartphone rules.

“BACKFLIP maximizes the multi-tasking and multi-functional potential of MOTOBLUR with its unique QWERTY reverse flip, making it as smart as it is social,” said Andrew Morley, Vice President of Marketing across Europe, Middle East, Africa, Russia and Asia at Motorola.

Android Market™ gives you access to more than 38,000 apps and widgets, so you are free to customize BACKFLIP to your liking.

“Based on customer feedback on Motorola DEXT and MOTOBLUR platform, BACKFLIP will appeal to the social networking community looking for a stylish smartphone with “always-on” connectivity to their social networks. With BACKFLIP’s revolutionary design, hands-free viewing of content becomes a breeze as customers can tilt the device easily and set it on any surface. To further enhance the multimedia experience, Singtel customers can enjoy AMPed, our award-winning music service for the first time on Motorola’s Android devices,” said Ms Sarah Chua, Vice President, Consumer Marketing, Singtel.

Award-winning phone features

MOTOBLUR is Motorola’s Android-powered content delivery service created to make phones more personal and socially smart. Customers can smoothly sync contacts, posts, messages, photos and much more — from sources such as Facebook®, MySpace, Twitter, Gmail™, work and personal e-mail, and LastFM — and automatically deliver them to the home screen. Content is fed into easy-to-manage streams allowing you to spend less time managing your life and more time living it.

BACKFLIP is designed around the MOTOBLUR experience and provides multiple features to keep phone conversations moving. Multi-tasking has never been easier with BACKFLIP’s reverse flip QWERTY keyboard and high-res 3.1” HVGA screen—letting you see more and respond faster. 

Navigate quickly and easily through menus and features with the new and unique BACKTRACK feature. BACKTRACK is a touch panel located on the other side of the device, offering you a new way to scroll through—the Web, texts, emails and news feeds without obscuring the home screen.

The truly original design allows BACKFLIP to create new ways to enjoy photos, music and more. In the reverse-flip, tabletop mode, listen to music or view videos hands free. The digital picture frame mode lets you show off your latest adventures. You can even turn BACKFLIP into a bedside alarm clock for your morning wake up call.

Exclusive Singtel services

For easy access to Singtel’s exclusive services, preloaded shortcuts are available on BACKFLIP’s homescreen. Customers can enjoy MobileTV content like UEFA matches on Football Frenzy and prime time drama series on Channel 8. TrafficLIVE, an intelligent traffic planning guide is also preloaded, allowing users to plan their trip with the fastest or cheapest routes and receive alerts on real-time traffic conditions.

Singtel customers can experience unlimited social networking with mSocial, a service that offers unlimited local mobile data for updates, posts and photo uploads to favourite social networking sites such as Facebook and Twitter via the MOTOBLUR platform. AMPed, the innovative social music service, which won the “Best Mobile Music Service” at the GSMA’s Asia Mobile Awards 2009, is also available for the first time on Motorola’s two Android devices.

Pricing and availability

BACKFLIP will be available exclusively with Singtel in Singapore from Saturday, 1 May 2010 from as low as S$0, on selected price plans. For the ultimate social networking experience, customers who sign up for any 3G Flexi plans will receive the following services free:

  • mSocial, offering unlimited local mobile data, for customers to upload photos, post and view status updates on popular social networking sites using the MOTOBLUR platform.

  • AMPed, the award-winning social music service ( offering unlimited song downloads and the latest entertainment news at no data charges, exclusive content and music showcase invites.

3G Flexi plans start from S$39/month, and come with 12GB of local data, with local data usage capped at S$30.

To purchase BACKFLIP, visit any Singtel retail store or Singtel Exclusive Retailers, and Singtel’s online store,

To experience BACKFLIP with MOTOBLUR, please visit

To date, BACKFLIP has been launched in China, US, Italy, Germany and Australia. Further availability will be announced as Motorola continues to expand its Android-based portfolio around the world. For more information please visit



About Motorola

Motorola is known around the world for innovation in communications and focused on advancing the way the world connects.  From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile.  Motorola (NYSE: MOT) had sales of US $22 billion in 2009. For more information, please visit

About Singtel

Singtel is Asia's leading communications group providing a portfolio of services including voice and data solutions over fixed, wireless and Internet platforms as well as infocomm technology and pay TV.  It has a network of 37 offices in 20 countries and territories throughout Asia Pacific, Europe and the United States.  Together with its regional partners, Singtel is Asia’s largest multi-market mobile operator, serving more than 285 million mobile customers in eight markets. 




Talk and Standby Time2

Up to 6 hours /Up to 315 hours *


WCDMA 900/1900/2100, HSDPA 7.2 Mbps HSUPA 5.2
GSM 850/900/1800/1900, Category 7/8), EDGE Class 12, GPRS
Class 12,

aGPS/GPS, Bluetooth Version 2.0, Wifi 802.11b/g




53 (x) 108 (y) 15.3 (z)mm


80.7 cc


Android 1.5


1400 mAh


3.5mm headset jack, , USB 2.0 High Speed, BT Class 2.0 Version 2.0 and WiFI 802.11 b/g 


3.1”, 320 x 480 HVGA, 256k TFT


MMS, SMS, e-mail (POP3/IMAP embedded, Corporate (Exchange) e-mail synch, Push Gmail)




Capture/playback/streaming, H.263, H.264, MPEG4


5 megapixel, auto-focus, LED


Full HTML browser, Android Webkit


2GB expandable included in the device, up to 32GB swappable supported1


Qualcomm 7200A

Form Factor

Reverse QWERTY flip



*Certain features, services and applications are network dependent and may not be available in all areas; additional terms, conditions and/or charges may apply. Contact your service provider for details. 

1 This device supports Bluetooth A2DP, HSP, HFP profiles. In order for Bluetooth devices to communicate with one another, they must utilize the same Bluetooth profile. To determine the profiles supported by other Motorola devices, visit For other devices, contact their respective manufacturer. Certain Bluetooth features including those listed may not be supported by all compatible Bluetooth-enabled devices, and/or the functionality of such features may be limited in certain devices, or by certain wireless carriers. Contact your wireless carrier about feature availability and functionality.

2 All talk and standby times are quoted in Digital Mode, and are approximate. Battery performance depends on network configuration, signal strength, operating temperature, features selected, and voice, data and other application usage patterns.

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. The MOTOBLUR logo is a trademark of Motorola. The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license. Facebook is a registered trademark of Facebook, Inc. All other product or service names are the property of their respective owners.  © 2010 Motorola, Inc.  All rights reserved.

Android, Android Market and Gmail are trademarks of Google, Inc.