News Releases

The new Singtel shop: Bringing the ultimate multimedia shopping experience

The new Singtel shop: Bringing the ultimate multimedia shopping experience


Singapore, 15 January 2009 – Singapore Telecommunications Limited (Singtel) announced that it is the first to bring next-generation multimedia shopping experience to Singapore with its newest retail store, the Singtel shop. 
The highly intuitive and interactive store offers a relaxing and enjoyable lifestyle retail environment. It is segmented into consumer-friendly zones to meet the different needs of customers while they are at work, home and play. The new store brings Singtel’s multimedia products and services to life in an informative and entertaining way.

Transforming customer and shopping experience

For example, instead of the usual staff-behind-the-counter setting, the store has café-style service counters with soft lighting effects, thus providing a pleasant experience for shoppers. The new layout and ambience are a result of extensive retail and consumer research.
Mr Shane Da Silva, Singtel’s Vice President of Consumer Sales, said: “As the market leader, the new Singtel shop is a breakthrough in retail concept. This iconic store enables us to better meet the changing lifestyle needs of customers.”
The store features a host of innovative services like a new Auto Validation and Queue Ticket system, which dispenses tickets faster. Customers therefore have more time to explore the interactive touch-screens, listen to music, play games, watch mio TV programmes and try the latest ‘live’ handsets and accessories in the store. 

Delivering intuitive and interactive multimedia services

A unique user-friendly feature is the interactive touch-screens that are embedded in the glass facade of the store. With them, shoppers can browse and even buy music 24x7 at their convenience – a first in Singapore. In the store, customers can listen to the latest songs using high-quality headphones provided or with their own earphones before they buy and download music to their phones. 

“We have been looking for the right opportunity and location for our new store to serve the changing communications and infotainment needs of the growing community in Jurong and nearby housing estates,” Mr Da Silva said. 
“We believe we are setting an unprecedented standard across the entire retail industry for others to emulate.”
The Singtel shop is Singtel’s 11th and second largest retail store at 2,200 square feet. It is located at the new extension of Jurong Point Shopping Centre basement 1, unit #98/99.