News Releases

People’s Association brings 2010 FIFA World CupTM screenings to the heartlands with support from Singapore Pools, Singtel and StarHub

19 May 2010, Singapore -- The five Community Development Councils (CDCs) and People’s Association (PA) Community Clubs (CCs) have forged a partnership with Singapore Pools, Singtel and StarHub to screen the 2010 FIFA World Cup™ matches “live” at 16 locations islandwide, from 11 June to 12 July 2010. 

 The screening of 2010 FIFA World Cup™ matches “live” at 16 locations organised by the CCs allows people who share the love of football, regardless of race or social background, to come together to interact and make friends.

Said Mayor Zainudin Nordin of Central Singapore CDC, who is also President of the Football Association of Singapore, “My fellow Mayors and I would like as many Singaporeans as possible, to have the chance to watch the 2010 FIFA World Cup™.  Football is such a great community bonding activity and nothing quite beats the excitement of watching these matches with friends and other football fans.  We are glad to make this happen with the support of Singapore Pools, Singtel and StarHub.”

Singapore Pools Chief Executive Officer, Mr Tan Soo Nan, said, "We are happy that the deal has finally been struck between FIFA, Singtel and StarHub.  As a long-time Partner-in-Sports to the community, Singapore Pools is glad to have played a part in forging the partnership between Singtel, StarHub, PA and the CDCs, to bring the world-class matches "live" to the heartland.

“It is a privilege for mio TV to be given the opportunity to screen the World Cup matches at community clubs around the island, and we hope the residents have a great time cheering for their favourite teams with their friends, family and neighbours,” said Mr Edward Ying, Chief, Content & Media Services Group, Singtel. “We know how passionate Singaporeans are about football and are very pleased to be bringing the 2010 World Cup to the fans.” 

"We look forward to sharing all the excitement of the tournament with all football fans in Singapore, and are pleased to work with the CDCs to extend the reach of the World Cup matches to a wider heartland audience through these public screenings," said Mr Tan Tong Hai, Chief Operating Officer, StarHub.

Screenings at the 16 locations will kick off with the Opening Match on 11 June 2010.  The CCs will offer the venue free of charge, and take care of in-house facilities, logistics and manpower resources.  Detailed information of the screenings at the CCs will be released later.  The list of CCs is at Annex 1.




About People’s Association

The People's Association's mission is to build and to bridge communities in achieving one people, one Singapore. We do this through our network of 1,800 grassroots organisations, five Community Development Councils, the National Youth Council, National Community Leadership Institute, Outward Bound Singapore and Water-Venture. More information at


About Singapore Pools

Singapore Pools is Singapore’s legal gaming operator. Set up on 23 May 1968 by the Singapore Government in a bid to curb illegal gambling activities and to channel proceeds of legal gaming operations to community benefit, Singapore Pools is today, a wholly owned subsidiary of the Tote Board, a statutory board under the Ministry of Finance. For more information, visit


About Singtel

mio TV is the innovative digital pay TV service offering from Singtel .Launched in July 2007, the service offers customers value and full flexibility to watch what they want, when they want. In less than three years, mio TV has signed up over 200,000 customers. Currently, mio TV offers a total of 56 channels, of which 21 are on-demand channels. Content on mio TV covers a wide range of genres as well as Singapore's largest range of video-on-demand titles and High Definition content.

Singtel is Asia's leading communications group providing a portfolio of services including voice and data services over fixed, wireless, pay TV and Internet platforms. Together with its regional partners, it serves over 293 million mobile customers in eight markets. For more information, visit


About StarHub

StarHub is Singapore's fully-integrated info-communication company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates Singapore's fastest two-way HSPA+ mobile network that delivers up to 21Mbps for downlink to complement its nation-wide GSM network, and an island-wide HFC network that delivers multi-channel cable TV services (including High Definition Television and on-demand services) as well as ultra-high speed residential broadband services. StarHub also operates an extensive fixed business network that provides a wide range of data, voice and wholesale services.

Launched in 2000, StarHub has become one of Singapore's most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MCSI Singapore Free Index.




Live World Cup 2010 screenings at the Heartlands

11 June to 12 July 2010


List of Locations



Name of CC



Name of person-in-charge



Braddell Heights CC

50 Serangoon Ave 2 #01-01 S(556129)


Mr Kuo Jeng Nam (SCM)

South East


Cheng San CC

6 Ang Mo Kio Street 53, S(569205)‎

6458 8222‎ / 64571172

Mr Chua Lip Teck (SCM)

Central Singapore


Chong Pang CC

 21 Yishun Ring Rd, S'pore 768677


Jessie Heng (SCM)

North West


Chua Chu Kang CC

35 Teck Whye Avenue S(688892)


Mr Damien Tan (ACM)

South West


Clementi CC

220 Clementi Ave 4 S(129880)


Mr Goh Ah Soon (DCM)

South West


Fengshan CC

20 Bedok North Street 2 S(469644)


Ms Loretta Tan Mui Ling (SCM)

South East


Gek Poh Ville CC

1 Jurong West St 74 S(649149)

67920095 / 67922750

Ms Michelle Koh (DCM)

South West


Jurong Spring CC

8 Jurong West Street 52 S(649296)


Mdm Jenny Koh (DCM)

South West


Mountbatten CC

35 Jalan Satu S(399479)


Ms Chen Xiaoyi Grace (DCM)

South East


Sengkang CC

2 Sengkang Square, S(545052)


Razak Abd Rahman

North East


Tampines Central CC

Tampines Central Community Club, Blk 866A Tampines St 83 #02-01, S(521866)


Shawn Lee

North East


Telok Ayer Hong Lim Green CC

20 Upper Pickering Street S(058284)

65333260 / 65330646

Mr Wong Teck Yu (ACM/CM)

Central Singapore


Toa Payoh East CC

160 Lorong 6 Toa Payoh, S(319380)

6256 7601 / 62516515

Mr Kelvin Thong (SCM)

Central Singapore


Vacant Land near Temporary Mkt (Organised by Eunos CC)

Eunos Temporary Mkt (Bedok Reservoir Rd, next to Blk 632)

6448 6071 

Mohan Dharan

North East


Woodlands CC

1 Woodlands St 81, S(738526)


Kho Lilian (SCM)

North West


Zhenghua CC

1 Segar Rd, S(677738)


Agnes Lim (SCM)

North West