News Releases

Singapore made simple with Singtel deF!ND digital concierge

More than 150,000 local businesses and 7,000 hawker locations

Designed for Singapore English and local terms


 Singapore, 2 November 2011 - Singapore Telecommunications Limited (Singtel) unveiled deF!ND, the first intelligent mobile concierge app that integrates local information and allows bookings of services that Singaporeans find essential in their daily lives while on the move. The app also has a voice recognition capability for local food and ethnic restaurants.  It is available at no charge from the Apple App Store and the Android Marketplace[1].  deF!ND became the second most popular lifestyle app in Apple’s Singapore App Store within a day of its launch.

With deF!ND, users can book taxis, make restaurant reservations, buy movie tickets, locate ATMs, medical clinics and other essential amenities, find the best shopping deals, search business directories, get updates on local events, and look for food in their area.  For example, by telling deF!ND ‘char kway teow’, it will immediately provide a list of the hawker centres and eateries that serve the local specialty near the user’s location. (Please refer to Annex 1 for more details on search content).

Mr Allen Lew, Singtel’s CEO Singapore, said: “As a Singapore company that is in the digital service business, we have developed an understanding of local lifestyle preferences over the last 3 years.  Through our website, we have developed a comprehensive directory of more than 5,000 restaurants, 7,000 hawker locations and 150,000 business listings, and made it available on deF!ND. This is truly unique and differentiates us from other companies in this industry.”

“We have spent a lot of effort to ensure the app is able to understand the way Singaporeans speak English, and this sets deF!ND apart from other voice recognition apps that have been developed abroad,” he said.

Mr Lew said that deF!ND is an important addition to Singtel’s growing suite of multimedia offerings, which includes the award-winning AMPed music service, ESC games service, De!ite e-magazine service, exCite web video app and mio TV.

“In the age of smartphones, we will differentiate ourselves by offering exciting applications that enhance the lives of our customers and make it easier for them to find important information on their mobile devices and get things done faster.  We have been trialing this service over the past 4 weeks with a few hundred subscribers, and the customer engagement with the application has been very encouraging.  We expect significant take up of this service and are committed to enhancing it continuously to meet the needs of our mobile customers,” he said.


Annex 1

deF!ND search categories:


  • Taxi Bookings
  • Food around me
  • Movies
  • Book me a restaurant
  • Business directory

ü       Food and drink

ü       Shopping and retail

ü       Computers and electronics

ü       Home and garden

ü       Banking and finance

ü       Business and professional services

ü       Groceries and liquor

ü       Sports and recreation

ü       Medical and dental services

ü       Government and organisations

ü       Arts and entertainment

ü       Pets

ü       Real Estate and housing

ü       Automotive and Motorcycles

ü       Legal services

ü       Travel and transportation

ü       Education

ü       Personal services


  • Amenities

ü       ATM

ü       Banks

ü       Clinics

ü       Minimarts

ü       Car Repair and Services

ü       Florist

ü       Hospitals / Polyclinics

ü       Laundry Service

ü       Money Changer

ü       Singapore Pools

ü       Petrol Kiosk

ü       Courier and Postal Services

ü       Supermarket

  • Hot Deals

ü       Men’s apparel and accessories

ü       Ladies apparel and accessories

ü       Beauty and Spa

ü       Electronics and appliances

ü       Children and infant wear

ü       Home and garden

ü       Restaurants

  • Events

ü       Featured events

ü       Performing arts

ü       Fairs and festivals

ü       Kids and family

ü       Leisure and Sport

ü       Night Out






[1] Compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPad, iPad 2, and Android devices version 2.0 and above.