News Releases

Singtel AMPedTM partners Sony Music to expand music content to over one million tracks

AMPed’s 200,000 customers will enjoy additional 150,000 new tracks from Sony Music, at no additional charges

World’s first operator music service to offer unlimited music downloads on the widest range of 3G handsets, including Apple iPhone and Android phones

Singapore, 21 July 2010 – Singtel AMPed has partnered Sony Music to expand its music library. From 21 July, 2010, 150,000 tracks from Sony Music will be added, increasing the AMPed repertoire to more than one million tracks.  The content includes popular international artistes from all genres like Christina Aguilera, Justin Timberlake, Beyonce; and regional artistes like Jay Chou and Wang Lee Hom (Taiwan), 2PM (Korea) and much more.  AMPed is the first mobile operator-offered service in the world to offer customers unlimited song downloads of Taiwanese singing sensation, Jay Chou.

AMPed is the ultimate interactive music service for postpaid mobile customers and is available on more than 70 3G handsets, including Apple iPhone, a world’s first for an operator-offered music service and popular Android-based handsets like Sony Ericsson XPERIA X10 and Samsung GALAXY S.  Customers can enjoy unlimited music downloads and entertainment news, get exclusive invites to up-close and personal events with the music stars and synchronise music across multiple platforms.  AMPed is also the first service in Singapore to DRM-Free music, customers are able to download 15 DRM-free tracks monthly to own and share.

Mr Edward Ying, Chief of Content and Media Services, Singtel said: “Music is one of the passion points of our customers' lives and increasingly more customers are listening to music on their mobile phones.  Singtel AMPed has upped the ante further and delivered its promise to bring incredible music entertainment content free across the widest range of handsets, including the popular iPhone and Android smartphones.  We are delighted to partner Sony Music to offer more than one million of the latest music tracks to 200,000 AMPed customers, providing them with endless hours of multimedia entertainment - an experience that money can’t buy.”

Mr Birathon Kasemsri, Managing Director of Sony Music Singapore and Thailand, said: “Sony Music is very pleased to have the music of all our leading international & regional artists available in Singapore via Singtel AMPed.  Our primary goal is to ensure that our artists’ music can be conveniently and legally accessed anytime, anywhere.  The music experience should be hassle-free; the point is to allow music fans to fully enjoy the great songs Sony Music is providing.  The award-winning Singtel AMPed service enables the goal of Sony Music and our artists to become reality, providing opportunities for Singaporean music fans to interact with our latest content at any time, a true 24/7 experience, with the flexibility of mobility to have music whenever they desire. Sony Music is truly excited by the possibility of partnering with Singtel in the coming months and years to make AMPed the centre of the Singaporean music-lover’s lifestyle.”

AMPed is offered at no additional cost on selected mobile plans, allowing Singtel customers to enjoy the ultimate mobile music experience with peace of mind. It was awarded "Best Mobile Music Service" at the GSMA Asia Mobile Awards 2009, which is given to the very best in music services across Asia and the mobile value chain.

Sony Music is the first of the various labels that AMPed will be announcing this year to extend its music content offering. AMPed is also expanding its supported handset range, making available to Blackberry users in the coming months.

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About Singtel

Singtel is Asia's leading communications group providing a portfolio of services including voice and data solutions over fixed, wireless and Internet platforms as well as infocomm technology and pay TV.  It has a network of 37 offices in 20 countries and territories throughout Asia Pacific, Europe and the United States.  Together with its regional partners, Singtel is Asia’s largest multi-market mobile operator, serving more than 293 million mobile customers in eight markets.

About Sony Music

Sony Music Entertainment is a global recorded music company with a roster that includes a board array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is a home to premier record labels representing music from every genre. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.