News Releases

Singtel and TOUCH Launch Singapore’s First Cyber Wellness Mobile App

Singapore, 10 July 2014 – Singtel and TOUCH Cyber Wellness today launched notAnoobie, Singapore’s first cyber wellness mobile application designed to help parents better understand and protect their children from online risks.

notAnoobie helps parents gain deeper insights into their children’s online activity while on-the-go. The app features the latest on cyber issues, game reviews and real life stories of youths who have overcome their online problems. The term “noobie” refers to a novice.

Technology helps to connect people, but it also exposes them, in particular youths, to online risks including inappropriate content and mobile addiction. Two surveys show that six out of 10 youths have experienced a negative situation online such as cyber bullying.

Mr Eugene Seow, Executive Director, TOUCH Community Services, said: “Many parents have told us that they are often clueless about their children’s online activities. Yet, they are and should be the first line of defence when their children run into problems. With notAnoobie, they can now keep abreast on new media information and are better empowered to guard their children from digital pitfalls, while guiding them to become responsible online citizens.”

Content on notAnoobie is developed by TOUCH’s coaches and with extensive experience in cyber wellness education and counselling. Singtel funded the development of the app.

Mr Andrew Buay, Vice President, Group Corporate Social Responsibility, Singtel said: “As a responsible corporate citizen and the market leader in digital and mobile solutions, Singtel is committed to playing a key role in promoting cyber wellness by leveraging our technologies, capabilities and resources.”

 “With notAnoobie, we want to equip both young users and parents with the necessary knowledge to manage their digital footprint, protect their privacy and safety, while enjoying the benefits the online world offers,” Mr Buay added.

Besides cyber wellness and online safety, Singtel’s community focus also includes educating children and youth with special needs, supporting and training youth with disabilities for gainful employment, as well as the inclusion and well-being of vulnerable segments of the local community, especially persons with disabilities and seniors.

TOUCH Cyber Wellness, a service of TOUCH Community Services, is committed to providing quality cyber wellness education to children, teenagers, parents and educators.Since its inception in 2001, its cyber wellness programmes have reached out to more than 1 million students, educators and parents from over 320 schools.

notAnoobie by Singtel and TOUCH is free for download from the Apple iTunes Store and Google Play Store by mobile users in Singapore on any network.