Singtel awards integrated agency pitch to Ogilvy & Mather Singapore
Singapore, 25 October, 2013 – After a rigorous, multi-stage process that started in June 2013, Singtel has appointed Ogilvy & Mather Singapore as its agency of record, awarding it creative, digital and production duties for the company in Singapore. This is the first time Singtel has awarded a single agency with an integrated portfolio.
Mr Yuen Kuan Moon, Singtel’s CEO Consumer Singapore, said: “OgilvyOne has been Singtel’s digital agency partner since 2010, and we are happy to announce this expansion of our relationship.
“Ogilvy has proven their thought-leadership and creative effectiveness over the last few years. With such a performance on record, we are confident they are up to the significant task of building Singtel’s brand equity.”
Mr Yuen added: “We would like to thank everyone who has put in their best efforts for the pitch. Every submission received was of the highest standards, and we wish our outgoing agency, BBDO Singapore, every success in their future endeavours.”