News Releases

Singtel brings Formula 1™ fun to everyone

Fifth-time Title Sponsor of 2012 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX Partners Singapore GP to Bring Amazing F1™ Experiences Ahead of the Singapore Race

 Singapore, 6 July 2012 –Title sponsor of the Formula 1™ Singtel Singapore Grand Prix for the fifth year, Singapore Telecommunications (Singtel) is bringing the joy of F1™ to Singaporeans with their “F1™ for Everyone” initiative. This year, Singtel has teamed up with race promoter, Singapore GP to present   three roadshows, featuring race-inspired carnival activities, as well as Singapore’s first electric go-kart race in the lead  up  to  the  Singapore  Grand  Prix  this  September.  The  winner  of  the  go-kart challenge will enjoy a once-in-a-lifetime opportunity to meet the Formula 1™ race drivers.

The roadshows will be held at popular outdoor locations, with the first taking place at Bishan Open-Green, followed by Jurong Central Park and lastly, at East Coast Park. This year’s fun-filled carnival-style activities will provide a refreshing experience for everyone.

“As we have been doing the past few years, we invite everyone to feel the race action both  on  and  off  the  track  during  this  Formula  1™  season.  This  year,  Singtel  is partnering with Singapore GP to bring even more fun and exciting race-inspired experiences  to  delight  and  amaze  Singaporeans,”  said  Singtel’s  Chief  Executive Officer, Consumer Singapore, Mr Yuen Kuan Moon.

In the spirit of Singtel’s "F1™ for Everyone" initiative this year, 30 children from the Association for Persons with Special Needs (APSN) Tanglin School, a beneficiary of Singtel's Touching Lives Fund, will be among the first in Singapore to preview the roadshow with the exciting electric go-kart experience and carnival activities.

Mr Yuen said, “By working closely with our beneficiaries under Singtel’s Touching Lives Fund, we hope to bring the excitement of Formula 1™ to everyone, including these children with special needs, so they too can feel the thrill of the race and have some fun.” 

Singapore’s First Ever Electric Go-karting Race

For the first time in go-kart history in Singapore, the roadshows will feature electric go- karts   which  run   on   battery  instead   of   petrol   for   a   safer,   quieter   and   more environmentally-friendly experience.

A public contest where participants take part in a five-lap, time-based race will be held at the three roadshows. Based on their best-of-five lap timings, the top three drivers from each roadshow will race each other at the Grand Finals at the final roadshow.

The eventual winner will receive a pair of passes to an exclusive autograph session to meet the Formula 1™ drivers in person. Nine finalists will win a pair of Grandstand tickets to catch the Singapore Grand Prix and other race merchandise.

To ensure a safe and pleasant experience for all participants, the Singapore Motor Sports Association (SMSA), the governing body for motor sports in Singapore, will act as the safety regulators for the time-based race.

Exciting Formula 1™ Roadshow Activities for Everyone

Off the race tracks, Singaporeans can look forward to more Formula 1-inspired activities that Singtel is bringing to the neighbourhoods.

“We’re excited to partner Singtel to bring thrilling race experiences outside of the circuit and into the heartlands. Through the roadshows, we hope to offer Singaporeans a glimpse of the festive atmosphere within the circuit park and ramp up the adrenaline in anticipation of the fifth instalment of the Formula 1™ Singtel Singapore Grand Prix," said Michael Roche, Executive Director of Singapore GP Pte Ltd.

Singtel will bring back crowd favourite – fast feats such as ‘Turbo Suit-Up’ and ‘Hear Me Roar’ – where contestants will battle it out in challenges that test their agility and vocal prowess synonymous with the speed and sounds of Formula 1™.

Race-themed carnival activities for people of all ages, including ‘Speedy Shapes, ‘Quick

Draw’, ‘Immortalise Your Winning Formula 1™ Moment’ will keep fans entertained.

Singaporeans interested in the history of Singapore Grand Prix can get enlightened by the education panels displayed at the roadshows. Curated by Singapore GP, the panels will list fun and interesting topics such as, “Celebrating 5 years of Night Racing”, “Singapore Formulas”, and “Become an F1™ Pundit with these 10 Fast Facts”.

The final roadshow at East Coast Park will feature additional entertaining acts that will end this season on a high for everyone.

 Live Screenings in HD and 3D

Roadshow attendees will also be treated to superior quality viewing of the races, as live screenings will be available in 3D and HD at the roadshows.

 Glitz and Glamour with This Year’s Singtel Grid Girls

Extending Formula 1traditions to everyone, Singaporeans will get to play judge and cast their votes for their favourite ladies as the iconic Singtel Grid Girls return to the tracks for the fifth year. Those who aspire to be this year’s Singtel Grid Girl can register at any of the roadshows.  More details on public voting will be available at a later date.

New Iconic Formula 1™ Trophy Design

Singtel will also be unveiling a new F1™ trophy. With a woven pattern made up of stylised diamond shapes, the trophy resembles the interlocking branches and leaves of the laurel wreath, worn as a symbol of victory at sporting events in ancient Greece.

The circular shape of the trophy also represents Speed, Connection and Unity, and symbolises the coming together of top international drivers participating in the Formula

1™ races taking place around the world.

 "At Singtel, our F1™ sponsorship has always been about bringing the best race experiences to the people of Singapore. This year’s trophy design, which stands for Speed, Connection and Unity - truly embodies the spirit of our “Formula 1for Everyone” initiative,” Mr Yuen said.