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Singtel first in Singapore to offer direct carrier billing for Windows Phone Store purchases

Singapore 6 March 2014 – Singtel Windows Phone users can now enjoy the one-stop convenience of charging their Windows Phone Store purchases directly to their monthly postpaid mobile bill.

Singtel is the first mobile operator in Singapore to offer this payment option, which allows customers to make secure purchases of Windows Phone apps and in-app content without the need for a credit card. All transactions are consolidated into a single bill for simplicity and easy management.

Ms Gan Siok Hoon, Singtel’s Vice President of mCommerce, said: “Singtel is excited to offer Windows Phone customers a fuss-free and secure way to make purchases from the wide selection of apps and games available in the Windows Phone Store. Direct carrier billing is ideal for customers who are looking for an alternative to credit card payments. It is part of our ongoing efforts to provide our customers with the best and most seamless mobile commerce experience.”

Mr Avik Choudhury, Director of Operator Channels, Microsoft Singapore, said: “At Microsoft, we are committed to providing our customers the best possible phone experience. We are pleased to collaborate with Singtel on the direct carrier billing program as consolidating transactions into a single bill will offer more people easier access to our apps in the Windows Phone Store.”

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