News Releases

Singtel Group's The 5-Min Video Challenge returns for a second season

Short-film competition connects Group’s 638 million customers to content from emerging filmmaking talent in the region  

Singapore, 13 July 2017 – Following the resounding success of last year’s The 5-Min Video Challenge, the Singtel Group comprising Singtel, Optus AIS, Airtel, Globe and Telkomsel, is holding a second season of the competition across its markets in Asia, Australia and Africa. The regional video competition will see the best 5-minute videos from each country vie to become the grand winner.

Mr Arthur Lang, CEO, International, Singtel, said, “Content is an important part of our strategy to win the hearts and minds of our 638 million customers across the region, especially as short-form entertainment has become such a big part of our customers’ lives. Short-form videos, in particular, are very popular with millennials given the ease of watching them on the go.”

“The 5-Min Video Challenge supports a new generation of talented, emerging filmmakers by providing a platform to nurture their skills and showcase their creative vision to customers across our markets. At the same time, we are pleased to offer our customers the opportunity to discover original made-for-mobile content that will enrich their viewing experience,” he added.

Aspiring filmmakers are invited to share stories that capture the theme “Connecting Lives” which resonates with how the Group is connecting and empowering customers through technology. This year, the competition will introduce online master classes conducted by experts in the film industry with the aim of assisting participants in the ideation process and the art of film-making. The entries will be judged on criteria such as storytelling, originality of content, and cinematography.

Award-winning Singaporean director Mr Eric Khoo, who is reprising his role as a judge in the competition, said,  “Five minutes is a comfortable duration for emerging filmmakers to explore and express their ideas. This makes The 5-Min Video Challenge the perfect platform for the creation of original content.” He added, “I was so impressed by the winning works last year and look forward to seeing new and exciting talents emerge this year.”

Last season’s grand winner, Denny Pradana, from Indonesia said, “Winning The 5-min Video Challenge is one of the best things that has happened to us. It’s a great vote of confidence and has helped kickstart our career in the exciting film industry.”

The 5-Min Video Challenge is a two-part competition that comprises a local and regional element. Each member of the Singtel Group will hold a local competition to choose two finalists, who will go on to represent their respective countries in the Grand Final, which will be held in Singapore this November. The grand winner and runner-up will receive cash prizes of US$30,000 and US$15,000 respectively. This year, a newly-created prize, the Social Media Star Award, has been introduced, in addition to the People’s Choice Award.

All regional finalists will have the opportunity to promote their videos on each member’s mobile and video platforms to customers in the Group’s markets, allowing them to scale and reach out to a wider audience.

To find out more about the 5-Min Video Challenge, visit www.the5minvideo.com.

 

###