News Releases

Singtel launches cloud-based video analytics solution for the retail industry

Singapore, 22 April 2014 – Singapore Telecommunications Limited (Singtel) today launched the Singtel Video-Analytics-as-a-Service (VAaaS), a solution developed by KAI Square Pte Ltd (KAI), a Singapore-based start-up specialising in next-generation video analytics technology. 

Mr Lee Han Kheng, Singtel’s Vice President Global Products, Group Enterprise said: “Singtel's VAaaS is a subscription service that leverages analytics to extract information from video images. With this technology, businesses can gain insights into customers’ in-store behaviour and configure their operations to better serve customers’ needs.” 

“By applying VAaaS in the retail industry, businesses can design better store layouts, drive sales of popular products and deploy manpower more efficiently. It is a solution which eases two main concerns retailers face today – pressures from high upfront costs and manpower shortage. As it is accessible on mobile platforms, the VAaaS is a useful tool for retailers to maintain constant line-of-sight of operations in multiple outlets,” he added. 

KAI is a Singtel Innov8 (Innov8) investee company. Innov8, Singtel’s corporate venture capital arm, had invested in KAI when it led a Series A investment round in 2012. KAI has since developed its award winning flagship product, KAI Square Unified Platform, which consolidates and processes large amounts of information, and forms the basis of the VAaaS. 

For more information on the VAaaS, please see Annex A.


About KAI Square

KAI Square is a leading high-tech company providing innovative surveillance solutions with analytics to help clients manage the large amount of video and other data gathered from monitoring devices. The company has received many local and international awards for its cutting-edge innovations, and has seen a growing clientele comprising the public sector and industries like transportation, telecommunication, healthcare, education, security, logistics, and banking. To date, the company has been awarded with ISO9001 accreditation, Deloitte’s Tech Fast 500 Asia Pacific, Singtel i.Challenge, Red Herring Global 100, amongst other awards, and currently manages over 10,000 security cameras in Singapore alone. 

For more information, please visit 


About Singtel

Singtel is Asia's leading communications group providing a portfolio of services including voice and data solutions over fixed, wireless and Internet platforms as well as infocomm technology and pay TV. The Group has presence in Asia and Africa with over 500 million mobile customers in 25 countries, including Bangladesh, India, Indonesia, the Philippines and Thailand. It also has a vast network of offices throughout Asia Pacific, Europe and the United States. 

For more information, please visit