News Releases

Singtel launches SMS Plus, Singapore’s first innovative suite of SMS services

SMS divert, copy and ‘Out-of-Office’ functions now available

Singapore, 24 April 2008 -- Singapore Telecommunications Limited (Singtel) today announced the launch of SMS Plus, the first of its kind to be made available to postpaid mobile customers in Singapore. 

The new SMS-based service provides three value-added features that enable customers to manage their SMSes more effectively. The three features are: 
  • Automated Out-of-Office SMS: Customers can set to automatically send either a default or customised Out-of-Office SMS reply, similar to an Out-of-Office email.
  • SMS copy: Customers can copy incoming and outgoing SMSes to five email addresses or mobile numbers. The copying of SMSes to an email address provides an additional storage option for SMSes. 
  • SMS divert: Customers have the flexibility to divert incoming SMSes to one email address and one mobile number.
Mr Wong Soon Nam, Singtel’s Vice President of Consumer Marketing, said that the service features are ideal for busy executives, frequent travellers and people who carry more than one mobile phone. The service is also useful for customers who rely on SMS for work and would like to store their SMSes for future reference.
“We are pleased to be the first telco in Singapore to launch SMS Plus, which is part of Singtel’s continuous effort to deliver both value and innovative services to our customers,” Mr Wong said.  “Singaporeans rely heavily on SMS for communication. With SMS Plus, our customers can now effectively manage and control the delivery of their SMSes to suit their individual schedules and preferences.”
The SMS Plus services are network-based and therefore not handset dependent. Customers do not need to download any client application onto their handsets. The users’ settings will remain applicable even if customers change their handsets.
Mr Wong added“The suite of SMS Plus services demonstrates Singtel’s ability to understand and effectively deliver solutions to meet the changing mobile communication needs of our customers in this fast-paced society.  Our customers can look forward to more exciting SMS Plus features, such as Chinese text capability.”
Two affordable pricing schemes are available: (i) pay-per-use at $0.50 (excluding GST) for each successful feature activation (ii) monthly subscription charge of $2 (excluding GST) for unlimited feature activations.
Out-of-Office, copied and diverted SMSes will be deducted from the bundled SMSes under the subscriber’s mobile plan. (See Annex A for a detailed illustration of Singtel’s SMS Plus services.)
Singtel is partnering Acision, the messaging and charging company of choice for over 300 network operators and service providers worldwide, to offer SMS Plus.
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Special launch promotion
As part of the launch promotion, new and existing* Singtel customers who sign up for the service from 26 April 2008 onwards will receive a fifty per cent discount off their mobile price plan subscription for the first six months.
Applicable for new and existing customers whose last handset upgrades were at least 21 months ago; For iOne Plus, iThree Plus and all iTwo price plans.