News Releases

Singtel mio TV spices up Hindi offering with Zee TV

Popular  entertainment channel joins premium channels in the Desi Pack to bring fans of  Hindi entertainment the best value 

Singapore, 22 May, 2014
– Singapore Telecommunications Limited (Singtel) today announced the launch of popular Hindi general entertainment channel, Zee TV (CH 646) on Singtel mio TV. The 24/7 channel will bring fans the very best in Hindi entertainment with prime time drama series, Bollywood movies, children's programmes, reality shows and Bollywood-based programmes.

From 16 June, Zee TV will be available at no extra charge to Desi+, Desi Movie Combo, Desi Cricket Combo and Desi Super customers. The channel will also be available on free preview for all Singtel mio TV customers from 16 June to 15 July.

With the addition of Zee TV, customers can now enjoy a complete suite of premium Hindi channels that features content such as Hindi movies, music, entertainment and the lastest news all in one content pack.

“We are thrilled to welcome the much-requested Zee TV to Singtel mio TV’s ethnic content suite, which already features a stellar line-up of channels such as STAR Plus, SONY MAX, Colors, MTV India, EROS Bollywood On Demand and the recently added News 18 India,” said Mr Goh Seow Eng, MD of TV, Singtel, “The addition of Zee TV makes our Desi pack the best value Hindi pack that is currently available, and the diversity of content ensures that our customers are spoilt for choice when it comes to Indian entertainment.”

Ms Tripta Singh, Sr. Vice President, International Business, Zee Entertainment said,  “Zee TV is an undisputed leader in delivering Indian content and we continue to elevate this leadership. We are excited about launching on Singtel mio TV and this partnership with Singtel will help us reach a wider audience base in Singapore.”


How to subscribe

For just $29.90 per month, Desi+ customers can enjoy premium Hindi channels such as Zee TV, STAR Plus, SONY MAX, Colors, MTV India, EROS Bollywood On Demand, News 18 India and more.

Customers can also subscribe to the Desi Cricket Combo pack to enjoy Zee TV and an entire range of family entertainment and cricket action with channels such as STAR Cricket (HD), TEN Cricket, Star World HD, National Geographic Channel, Disney Channel, FOX HD and many more.

Sign up for the Desi+, Desi Movie Combo, Desi Cricket Combo and Desi Super pack at any Singtel retail shop or by contacting the Singtel sales hotline at 1609 (9am – 9pm daily) to enjoy Zee TV and a whole range of other channels.

For full information about Singtel mio TV channels and packages, please visit