News Releases

Singtel selects BBDO as strategic creative agency

Singapore, 14 January 2008 -- Singapore Telecommunications Limited (Singtel) today announced that it has selected BBDO as Singtel’s strategic creative agency after a global pitch that started in September last year.

Mr Allen Lew, Singtel’s CEO of Singapore, said: “We are excited to welcome BBDO on board as Singtel’s strategic creative partner.  BBDO came up tops in our rigorous selection as they excelled in creativity, strategic thinking and account management.  They demonstrated the ability to leverage and deliver Singtel’s brand values effectively across all our customer segments in a highly competitive market.” 

Mr Lew said that it was a very tough decision to make as all the agencies that participated in the global pitch have excellent credentials.
“My marketing teams and I look forward to working with BBDO in reinforcing and extending Singtel’s brand leadership, and pioneering breakthroughs in shaping the fast-paced converged world of communication, infotainment and information technology.
“In the near future, our customers and the public can look forward to a significantly different communication style.  They can expect simple, effective and differentiated advertising aimed at meeting their needs in an engaging and memorable manner,” Mr Lew added.
Mr Jean-Paul Burge, Managing Director of BBDO Singapore, said: “We believe there is a fantastic opportunity for a space to be owned by Singtel, an opportunity that can be maximised by a big idea that goes well beyond communications.  For the last six weeks, we believe that we cracked that creative idea which Singtel can rally behind.  The entire BBDO team is delighted to be working with Singtel.”