Singtel unveils 'Power On' video to support Team Singapore at the 2017 SEA Games
Singapore, 18 August 2017 – Singtel has today released the first of its ‘Power On’ video series to support Team Singapore as they head to Kuala Lumpur to compete at the 2017 SEA Games starting tomorrow.
Designed to pay tribute to our athletes and also rally Singaporeans behind them, the video profiles six of Singapore’s sporting heroes: Joseph Schooling (Swimming), Loh Zhi Zhi (Water Polo), Mark Leong (Water Ski), Nur Alfian (Silat), Shanti Pereira (Track and Field) and Shayna Ng (Bowling). In an original spoken word piece penned by Singaporean poet Marc Nair and voiced by veteran actor Lim Kay Tong, the 90-second film captures the athletes training for the Games and candidly sharing their hopes and fears as they head into competition.
To be aired on Singtel TV and social media channels during the SEA Games from 19 August through 30 August, the ‘Power On’ video series will also feature each of the athletes in six 60-second videos in which they talk about their motivations and vulnerabilities representing Singapore at the regional meet.
“Singaporeans will get a rare glimpse of the pressure our athletes feel and the hard work they’ve put in, as they put their best foot forward for Singapore. We hope it inspires everyone to cheer for them as they carry the Majulah Spirit to the Games,” says Ms Lian Pek, Vice President for Group Strategic Communications and Brand. “But beyond being a morale booster for the athletes, hopefully the sort of national pride they’re feeling will prove to be contagious. Athlete or not, we’re all one big Team Singapore after all.”
‘Power On’ is the second part of Singtel’s month-long National Day campaign which pays tribute to the nation’s can-do spirit during the independence day month of August. A key highlight of the campaign was the ‘National Day After’ film, which has chalked up over a million views on Facebook within a week of its release.
Singtel recently renewed its ongoing partnership with the Singapore National Olympic Council to help develop the local sporting scene. Through the partnership, which dates back to 2012, Singtel helps to fund the training of the nation’s athletes and support Singapore’s goal of becoming a sporting powerhouse. Additionally, Singtel will provide the Team Singapore contingent about 900 ReadyRoam SIM cards during the SEA Games, to help them stay connected to their friends and family.