Singtel's mio TV does a quadruple salute to a new era in football
To celebrate the start of its most exciting football season, mio TV gives Singapore fans the chance to get up close with four of the most outstanding football icons in the world
Trophies of the Barclays Premier League, FA Cup, UEFA Champions League and the UEFA Europa League available together in Singapore for the first time ever
Singapore, 30 July 2010 - Singapore Telecommunications Limited (Singtel) today announced that it will be displaying the distinguished trophies of the four renowned leagues – Barclays Premier League, FA Cup, UEFA Champions League (UCL) and the UEFA Europa League UEL this weekend to celebrate the start of the next football season on mio TV.
The trophies have been specially flown in from halfway around the world and will be making a special stop for the media and staff at Comcentre today. The trophies will also be showcased at the Central Court of Vivocity on 31 July and 1 August from 11am - 8pm where members of the public will be able to view them. This is the first time that the four trophies will be present simultaneously in Singapore.
“mio TV is the new home of the biggest football competitions in the world,” said Mr Edward Ying, Chief, Content & Media Services, Singtel. “The season will soon kick off with a bang as FA Cup and Barclays Premier League (BPL) double winner Chelsea take on BPL runners-up Manchester United in The FA Community Shield. Soon after, fans can look forward to more action from the BPL, UEFA Champions League and UEFA Europa League on mio Stadium. These four major leagues receive much attention from soccer fans all over the world and Singtel is proud to present the trophies to mark this exciting on mio TV”
In conjunction with Tiger Beer, sponsor of Singtel mio TV’s broadcast of the Barclays Premier League, the coveted trophies will be brought together for a special Trophy Tour at the Clarke Quay roadshow tomorrow from 9pm – 12 midnight to kick off the football season.
“Tiger has always been a passionate and strong supporter of football in Singapore as we recognise that a large majority of our consumers are ardent fans of the game. We remain committed to bringing the best football experiences closer to fans in Singapore and are proud to be a part of this rare moment where trophies of four of the world’s biggest football leagues come together in Singapore,” said Ms Wong Mei Wai, Head of Marketing for Asia Pacific Breweries Singapore.
She adds, “We will be further enhancing the experience for football fans at Clarke Quay by giving them the opportunity to take home a piece of this historic event by providing complimentary photo-taking and printing facilities. Fans can also enjoy a performance by celebrity DJ, Nad Trix and have the opportunity to win limited-edition Tiger collectibles throughout the evening.”
In June, Singtel announced its plans for the exciting new mio Stadium channel, home to the BPL broadcasts for the next three years. As broadcast sponsor and a long-standing supporter of the BPL, world-acclaimed Tiger will co-sponsor a weekly SMS competition, enabling two lucky fans to win an all-expenses-paid trip to England to watch a BPL game every week and experience all the action ‘live’.
The Premier League is an English professional league for association football clubs. Seasons run from August to May, with teams playing 38 matches each, totaling 380 matches in the season. Most games are played on Saturdays and Sundays, with a few games played during weekday evenings. It is sponsored by Barclays Bank and therefore officially known as the Barclays Premier League.
Football Association Cup (FA Cup)
The Football Association Challenge Cup, commonly known as the FA Cup, is a knockout cup competition in English football, run by and named after The Football Association. The winning team qualifies for the UEFA Europa League (formerly named the UEFA Cup). If the winners have already qualified for the UEFA Champions League via the Premier League, the UEFA Europa League place goes to the FA Cup runners-up. If they also have qualified for the UEFA Champions League, or are not entitled to play in UEFA competitions for any reason, the place goes to the next highest placed finisher in the league table.
UEFA Champions League (UCL)
The UEFA Champions League (usually referred to the Champions League or historically as the European Cup) is an annual Association football cup competition organised by UEFA since 1955 for the top football clubs in Europe. The final of the competition is – along with the NFL's Super Bowl – the most watched annual sporting event worldwide, drawing just over 100 million television viewers.
UEFA Europa League (UEL)
The UEFA Europa League (previously called the UEFA Cup) is an annual association football cup competition organised by UEFA since 1971 for eligible European football clubs. It is the second most prestigious European club football contest after the UEFA Champions League. Clubs qualify for the competition based on their performance in their national leagues and cup competitions.
About mio TV
mio TV is the innovative digital pay TV service offering from Singtel. Launched in July 2007, the service offers customers value and full flexibility to watch what they want, when they want. Within three years, mio TV has signed up over 200,000 customers.
Currently, mio TV offers a total of 64 channels, of which 21 are on-demand channels. Content on mio TV covers a wide range of genres as well as Singapore’s largest range of video-on-demand titles and High Definition content.
Singtel is Asia’s leading communications group providing a portfolio of services including voice and data services over fixed, wireless, pay TV and internet platforms.
Together with its regional partners, it serves over 293 million mobile customers in eight markets. For more information, visit www.singtel.com/miotv.