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Sundance Channel and WE tv make their Asian debut on mio TV

Sundance Channel brings the best of independent films, documentaries and original series

Singapore’s first lifestyle channel for women, WE tv, gives women all the resources they need at the key stages of their lives 

Singapore, 3 December 2009 – Singapore Telecommunications Limited (Singtel) today announced that Sundance Channel and WE tv will be available for the first time in Asia on its mio TV platform on Channel 51 and 24 respectively. The channels will be available to mio TV customers from December 7 in both standard and high definition with Mandarin subtitles, with both 24/7 linear and SVOD offerings available.

Under the creative direction of Robert Redford, Sundance Channel brings viewers the best of independent films, documentaries, original series and more. With award-winning programming, this innovative channel consistently represents the best in smart, emerging culture, offering dynamic multi-platform stories that provide audiences with a new way of seeing and experiencing the world.

“Sundance Channel is a valuable addition to mio TV’s suite of channels and will most certainly cause a buzz among lovers of independent films and the Sundance brand’s unique programming,” said Mr Tim Carmichael, VP of mio TV, Singtel. “We are very pleased and excited about being the first platform to carry this well-respected channel in Asia.”

Sundance delivers programming drawn from categories such as independent or art-house film and other entertainment and culture, fashion, intriguing people, pop culture and/or leisure, and the world of art. Programming on the channel is a mix of the best of independent films and series focusing on celebrities, ecology, music, fashion and travel all presented in a unique way.

“Sundance Channel is a destination to discover new voices, new points of view, and new personalities; it also strives to be uniquely entertaining. Through the power of popular culture, Sundance Channel programming can provoke thought and foster understanding of worlds apart from our own,” said Sundance founder Robert Redford. “All of this makes the launch of Sundance Channel in Singapore particularly exciting and important to me,” he added.

WE tv is Singapore’s first lifestyle channel exclusively dedicated to women. Currently available in nearly 74 million homes in the US, WE tv is the source for progressive, confident women looking to satisfy their curiosity with fascinating original stories that entertain, inform and give women something they can't help but talk about.

“We have always said that mio TV aims to plug the gaps in the pay TV market with compelling content, and this channel is a prime example of us doing just that,” said Mr. Carmichael. “With so many lifestyle channels available, WE tv really stands out because it talks directly to women and addresses the issues that matter most to them”.

WE tv's programming gives viewers compelling perspectives on women's lives that range from provocative to extraordinary, including signature series like Bridezillas and critically-acclaimed original documentary series such as High School Confidential

How to Subscribe

Current mio TV subscribers can subscribe to Sundance and WE tv directly by using the mio TV on-screen guide or by contacting the Singtel Hotline at 1688 from Monday to Saturday, 8am to 6pm. 

New subscribers can sign-up for mio TV services through the Singtel Hotline (1688), the website www.singtel.com/miotv or at any Singtel Retail Store.

The normal subscription rate for each of the linear channels is $12.84/month or $10.70/month on a 12-monthly basis. The channels are also available as part of the SuperSaver English Pack.

The Sundance on-demand channel (mio TV Channel 322) is available at $10.70/month or $8.56 on a 12-monthly basis and the WE tv on-demand channel (mio TV Channel 323) at $8.56/month or $6.85 on a 12-monthly basis.

About mio TV

mio TV is the innovative digital pay TV service offering from Singtel. Launched in July 2007, the service offers customers value and full flexibility to watch what they want, when they want. Within two years, mio TV has signed up over 100,000 customers.

Currently, mio TV offers a total of 64 channels, of which 27 are on-demand channels. Content on mio TV covers a wide range of genres as well as Singapore’s largest range of video-on-demand titles and High Definition content.

Singtel is Asia’s leading communications group providing a portfolio of services including voice and data services over fixed, wireless, pay TV and Internet platforms.

Together with its regional partners, it serves over 273 million mobile customers in eight markets. For more information, visit www.singtel.com/miotv