Top Hindi channels COLORS and MTV India to launch on mio TV
Singapore, 25 January 2011 – Singapore Telecommunications Limited (Singtel) today announced that it will be refreshing the content of its Indian linear channel line-up.
Starting January 31, mio TV customers can tune in to COLORS (Channel 30), which is among the top two Hindi general entertainment channels in India. Viewers can look forward to captivating drama series, blockbuster Bollywood films, star-studded variety programmes and nail-biting reality shows on one of the most-watched channels from India, filled with the best and latest in Hindi entertainment.
Moreover, subscribers will now be able to enjoy popular shows like the long-running drama Balika Vadhu and Na Aana Is Des Laado at the same time as viewers in India.
Bollywood music lovers will enjoy the best tunes that Mumbai has to offer on MTV India (Channel 31). Also available from 31 January, the channel will feature popular tunes and exciting variety shows such as MTV Roadies on the station that is a huge hit among youths in India.
“Offering a good range of ethnic content has always been a priority for mio TV, and we are delighted to be able to offer our Hindi-speaking viewers these two top-rated channels,” said Mr Edward Ying, Chief, Multimedia. “COLORS and MTV India are a welcome addition to our platform and to the Bharata Pack, and we are certain that our customers will appreciate their rich and diverse content.”
Mr Gaurav Gandhi, Head International Business Viacom18 & Chief Operating Officer Sun18 said: “Launching COLORS and MTV India on Singtel’s mio TV is a demonstration of our commitment to serve the entertainment needs of the South Asian community residing in Singapore. After our successful launch in 2010 in the US, UK and Middle-East, we are pleased to partner with Singtel to offer the best in Hindi entertainment. This launch is part of Viacom18’s aggressive growth plans to extend our brands outside India and reach out to a wider audience.”
All current mio TV customers on Zee Channel and Zing (ala carte or Bharata) will start enjoying these two new channels from 31 January 2011. Zee Channel (CH 39) and Zing (CH 40) will cease transmission on 31 March 2011 and be automatically replaced with Colors (CH 31) and MTV India (CH 30) respectively from 1 April 2011 at no additional charge.
There will be no change to the pricing of the channels and customers who currently subscribe to the old channels will have their channels automatically replaced. COLORS is priced at $5.35 per month for customers who take up a 12-month contract. MTV India costs $3.21 per month for a 12-month contract. All prices are inclusive of GST.
Fans of Indian entertainment can also opt for the Bharata Pack, which offers great value to customers. At only $11 per month (including GST), viewers can enjoy COLORS, MTV India, Kalaigner TV and Eros Bollywood on-Demand, which offers 15 movies per month.
How to Subscribe
Existing customers can subscribe to the channels via the TV portal and new customers can sign up at any Singtel Retail Store, or by calling our Hotline at 1610.
About mio TV
mio TV is Singtel’s innovative digital pay TV service launched in July 2007. To date, the network has signed up over 245,000 customers.
mio TV offers a total of 69 channels, of which 22 are on-demand channels. Content on mio TV covers a wide range of genres as well as Singapore’s largest range of video-on-demand titles, with movies aired as early as three months after cinematic release and TV series as early as 24 hours after their US debut.
mio TV was the first to launch an interactive TV service that allows viewers to access real time information and participate in opinion polls via its mio Stadium channel.
Singtel is Asia’s leading communications group providing a portfolio of services including voice, data, and video services over fixed, wireless, mobile and Internet platforms.
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Maati Ki Banno, Sabki Jodi Wohi Banata…Bhagyavidhata, Rishton Se Badi Pratha, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Lagi Tujshe Lagan, Uttaran, Na Aana Is Des Laado, Fear Factor – Khatron Ke Khiladi Level x3, Bigg Boss Season 4, India’s Got Talent Season 2, Chak Dhoom Dhoom Team Challenge amongst others. ‘COLORS’ is a pay channel and is available as a part of SUN18 Media Services in India.
About ‘MTV India’
MTV is a dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 14 years, MTV has evolved, challenged the norm, and detonated boundaries – giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. Globally MTV has been the number one destination across platforms for young people. In India, MTV is distributed to 40 mn homes and reaches out to over a 100 MM unique viewers annually. In the social media space, MTV is the most followed brand across categories. Targetted brand licensing makes MTV products available across 35 unique categories and the MTV Live business gives young people their does of MTV, up close and personal.
MTV aims to entertain, reflect, lead and educate young people through its provocative and cutting edge content and communication. Be it through cult shows like MTV Hero Honda Roadies, Vodafone MTV Splitsvilla, Pulsar MTV Stunt Mania, Mirinda MTV Bakra; or iconic VJ’s like Rannvijay, Cyrus, Bani, Anusha & Nikhil, or hugely engaging digital properties like Roadies Battleground, MTV Gang Next, MTV Ecolution and big ticket ground events like MTV Rockathon or MTV Ultimate DJ Championships, MTV has consistently been among the top 3 youth brands in the country.
MTV philosophy is STAY RAW, an idea that encourages young people to be and do only what they want to. Write your own rules, play your own games, be your own hero. Stay Real... Stay Raw.
MTV India is a part of Viacom18, a 50:50 joint venture between Viacom & Network TV 18, one of India and the world’s leading creators of programming and content across all media platforms. Wanna know more? Come on in www.mtvindia.com <http://www.mtvindia.com>