Tender Details

Procurement Policy

Singtel adopts a "zero tolerance" approach to fraud, corruption and other forms of unethical behavior or conduct.



Adv. Date: 6 June 2013


Tenderers are invited for:


TAD5/P1314- Request for Information on Integrated Agency (Creative/Digital) Review 2013


Singtel is reviewing its marketing communications agencies partnerships. This review excludes the media agency, but includes its creative and digital agencies, currently aligned to BBDO and OgilvyOne.


The tender is asking for a more integrated creative and digital agency model, as well as the potential possibility of outsourcing production to a production specialist. The process will undergo three key phases, with initial shortlisting done based on RFI submissions.


Shortlisted agencies will engage in chemistry workshops with the Singtel team, following which a final shortlist of three will be briefed on a strategic brief for final presentations.


The entire process is expected to conclude in no more than 12 weeks.



EPPU registered companies – S8 ($10mil) & above




Singtel has appointed R3, a consultancy focused on agency relationships, reviews and remuneration, to manage this review process.


R3 will be the sole point of contact for agencies throughout the process. It will manage communication with prospective agencies. For more details on R3, please refer to its website: www.rthree.com.


Interested agencies should contact R3 to register interest and receive a copy of RFI (Request for Information)


Please send all requests to the main R3 contact:

Adeline Lee

Senior Consultant


6221 6214


Note: Interested agencies are required to sign the Non-Disclosure Agreement (NDA) form prior to receiving the full RFI documents.


CLOSING DATE (No later than 3pm)


For media enquiries, please contact Dylan Tan (Corporate Communications) at Tel: 6838 8772, email: dylantan@singtel.com


Company registration number: 199201624D