Vision, Mission & Core Values


Vision

To be Asia Pacific's best multimedia solutions group

 

 



Mission

Breaking Barriers, Building Bonds.

We enable communication by breaking barriers and building bonds.

 

We help businesses and people communicate anytime, anywhere and in various ways.

 

We make communications easier, faster, more economical and reliable by:

 

  • Breaking the barriers of distance, price, time and technology, and
  • Building strong bonds among Singtel employees, and with our shareholders, customers and business partners.

 

We believe that creating and delivering value to our customers, employees and shareholders is fundamental to our business.

 

 



Core Values

Singtel's Core Values underpin our desire to create a unity of purpose across the Group. They reflect our common aspiration to foster a performance-based culture that is open and innovative, and that promotes mutual trust and engagement.

 

 

 

 

Customer Focus

 

Our success is based upon our customer focus. We listen to, and connect with, customers and treat them with dignity and respect. By understanding and anticipating their needs, we make it easy for our customers to do business with us. We aim to offer them value and quality services to enrich lives and enhance business success.

 

 

 

 

Challenger Spirit

 

The creativity and innovation of our people set us apart. We look for better ways of doing business and share a passion for making a difference. When faced with challenges and opportunities, we do not say “Cannot” but ask “Why not?”.  We are tenacious and we compete fairly.

 

 

 

 

Teamwork


By working as one team with shared goals, we believe we can achieve great things. We value ideas and contributions from everyone. We recognise, respect and value diversity in the team. We develop strong bonds by communicating and sharing knowledge. We encourage open discussion and commit to an agreed position. All of us have a part to play.

 

 

 

 

Integrity

 

Our reputation is based upon our ability to fulfill promises to shareholders, customers and employees. We do so by being honest in our dealings, taking responsibility and being accountable for our actions. We treat everyone the way we would like to be treated. We are proactive in identifying issues and coming up with solutions. We ensure that the highest ethical standards guide us in making decisions.

 

 

 

 

Personal Excellence

 

Leadership and superior performance are achieved through the pursuit of personal excellence. We are committed to doing and being the best. We seek continuous improvement and take pride in what we do. We do things to the highest possible standards. We acknowledge the potential of the individual and create opportunities for all to grow and excel. Together, we celebrate our success and achievements.