It’s human nature to stick with what you know. That’s why people insist on flying with the same airline, only patronise their favourite restaurants, and keep purchasing tech toys from a single brand, despite arguably better options available. Companies can be a lot like these people, and many might be tempted to retain their existing network provider when they expand into new territories. After all, that provider has probably become a trusted partner in the company’s home country. So, the IT team might believe this current service can seamlessly transition across borders.
But if you’re moving to the fast-growing Asian market, this usually isn’t the case. In such a highly heterogenous region, one can’t simply cut-and-paste network tech from one country to the next. Different jurisdictions possess vastly different levels of technological maturity. Each will have unique quirks and idiosyncrasies, and fragmented regulatory environments are par for the course.
Though they might provide excellent service back home, a non-Asian provider usually has only cursory knowledge of the continent’s many complexities. To build a foundation for success in this dynamic market, global companies should work with a partner that is not only intimately acquainted with Asia, but also possesses extensive global experience.
A provider that was born and bred in Asia will have a deep understanding of the region and be well versed in the various regulatory frameworks and infrastructure discrepancies between countries. They’ll offer solutions that have been tried and tested throughout the continent, ensuring your company isn’t a guinea pig for technology freshly deployed in a new country. A global provider headquartered in Asia can usually offer superior infrastructure, too. This is, after all, their home base, where they already have a strong, well-established customer base. Not only have they spent decades painstakingly building up their facilities, but they’ve also fine-tuned and extended their services. So, they can offer reliable yet cutting-edge solutions that work both within the region and on a global scale.
The very best service providers can also boast illustrious histories of establishing notable MNCs across Asia. And they can do the same for you.
Singapore-based Singtel is such a provider. A cloud-ready network specialist with 142 years of experience in Asia, Singtel offers a holistic range of network solutions that were devised with the continent in mind. Pair Singtel’s robust infrastructure with its culture of innovation, and you can be sure your business remains well-connected.
With 428 global PoPs, 900Gbps of worldwide backbone capacity, and the region’s most extensive submarine cable network, Singtel has the ideal infrastructure to facilitate speedy coverage around the world. It has 10 cloud-enabled data centers in APAC – and 50 partner data centers internationally – to get your enterprise applications to market quickly and effectively. Singtel also offers centrally managed SD-WAN to seamlessly connect your offices across borders.
To provide coverage across the continent, overseas providers must forge new relationships with local operators. Singtel, by contrast, has already spent decades collaborating and integrating with partners throughout the region. So, Singtel can identify the perfect local providers for the specific needs of each client’s network.
Singtel also has its own dedicated facilities, which are key to preserving the integrity of your network. Instead of trusting the infrastructure to a third-party – and risking reliability and performance – you can rest assured that Singtel directly maintains the network. For your full peace of mind, you’ll also love Singtel’s 24/7 global technical support and its SLA in a single agreement.
In short, Singtel has the right designs and solutions, the right infrastructure, and the right operations, people, and skills.
Some habits are hard to break. But when it comes to choosing the best networking solutions in a complex place, it’s probably best to try something new. To confidently scale your network across the continent, partner with a globally proven and regionally based provider. Partner with Singtel.
Find out how Singtel software-defined solutions can help you expand swiftly both globally and in Asia.
