All connections to and from a company are increasingly being examined through the “zero trust” lens — no connection is permitted, and no access is granted without the verification of identity. The digital workflows of today have many stakeholders, and it is of supreme importance that software, powered by automation and orchestration capabilities, channels the right information to the right person at the right time.
The idea of a “zero trust” environment combined with the freedom of information within an organisation to collaborate and innovate requires a nuanced and sophisticated data sharing workflow. Companies invest billions into making their employees more efficient and productive by the smallest of margins; the source and time of inspiration behind a particularly profitable piece of IP can be difficult to predict but end up delivering massive profits and competitive advantage.
In such an environment, the digital workflows adopted among specific job functions need to be unified and standardised to ensure that compliance is in place, but data is easily accessible without too much red tape. IP protection needs to be delicately balanced between permitting free and convenient flow of information and ensuring that the “zero trust” model engenders a strong culture of verification.
Building a recognisable, trusted brand requires a culture of relentless digital innovation and a strong regard for the IP generated by thousands of contributors. It is incumbent upon an enterprise to pay close attention to the way its IP is handled within the organisation, which in turn helps build a globally reputed brand.
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1 Protecting Your Reputation From Cyberattacks Isn't Impossible If You Do These 3 Things, Forbes, Nov 2019