Business benefits-at-a-glance

  • Email marketing will still be important, and personalised email blasts tend to outperform generic ones.
  • Facebook and Instagram stories are becoming increasingly popular in social marketing, rather than posts.
  • Influencer marketing is gaining traction, particularly the engagement of micro influencers.
  • Content marketing remains a viable, long-term strategy for business, with video and interactive content being preferred by consumers.
  • More businesses are using chatbots to answer simple queries and maintain a 24/7 online presence.  

Email marketing

Social marketing stories

Influencer marketing

Content marketing

Chatbots

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