Business benefits-at-a-glance
- Email marketing will still be important, and personalised email blasts tend to outperform generic ones.
- Facebook and Instagram stories are becoming increasingly popular in social marketing, rather than posts.
- Influencer marketing is gaining traction, particularly the engagement of micro influencers.
- Content marketing remains a viable, long-term strategy for business, with video and interactive content being preferred by consumers.
- More businesses are using chatbots to answer simple queries and maintain a 24/7 online presence.
Email marketing
Social marketing stories
Influencer marketing
Content marketing
Chatbots
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