Business benefits-at-a-glance

  • Email marketing will still be important, and personalised email blasts tend to outperform generic ones.
  • Facebook and Instagram stories are becoming increasingly popular in social marketing, rather than posts.
  • Influencer marketing is gaining traction, particularly the engagement of micro influencers.
  • Content marketing remains a viable, long-term strategy for business, with video and interactive content being preferred by consumers.
  • More businesses are using chatbots to answer simple queries and maintain a 24/7 online presence.  

Email marketing

Social marketing stories

Influencer marketing

Content marketing


Other articles you may like

Ready to get more out of digitalising your business?

Grow Your Business

Grow Your Business for SME

<p>Let us recommend Digital and ICT solutions that are suited to your business needs.<br> </p> <p> </p>

Get started

Free Digital Trials for SMEs

Digital trials for SME

<p>Try out these productivity solutions to evaluate how they fit into your day-to-day operations.<br> </p> <p> </p>

See available trials

Promotions for SMEs

eShop Promotions for SME

<p>Find the latest deals for mobile, broadband and other solutions at Singtel Business eShop.</p>

See promos