Going digital to build awareness and level playing field

Originally published May 2017 | SMB, Digitalisation | 3-min read

Set up in 2014, Rong Ping Pte Ltd (Rong Ping) distributes, repairs and services mobility scooters — under the Bencole brand. Rong Ping started with direct marketing efforts to hospitals and welfare homes. After observing how its competitors are gaining traction via e-commerce, they decided to expand their business online in 2016.

“Having an online store helps speed up sales conversion,” said Ms Nicole Teo, Director, Rong Ping Pte Ltd. As part of its digital strategy, Rong Ping considered other existing e-commerce platforms but found the registration tedious.

When Singtel contacted Ms Teo to join the 99%SME eMarketplace, she saw how easy the registration was and decided to participate in the programme. She said, “With available on-boarding training and assistance from the 99%SME team, we could put up our promotions easily and get started quickly on the eMarketplace.”

Going onto the 99%SME eMarketplace also helps to increase visibility and level the playing field for Rong Ping. “It is tough for a small business like ours to compete with the bigger players. With limited budget, we cannot afford to spend much on online marketing. The 99%SME eMarketplace is a free advertising platform that has helped drive increased awareness at no on-boarding costs. We are receiving more enquiries now,” said Ms Teo.

Sharing her experience on the 99%SME eMarketplace, Ms Teo concluded, “We are pleased to see good traction in the four months since our listing and have experienced an increment of about 30% in overall sales figures.”