Juggling full-time careers and this online business, as well as taking care of two young children is not easy, but what motivates them is being able to help others with their soaps.
A most memorable feedback was from a young mother who had purchased a blue-coloured peppermint soap bar for her toddler son who disliked bathing.
Everything changed the moment she introduced him to the new soap, which he instantly liked. Not only did he start enjoying his baths, he now insists on showering at least three times a day.
It gives the couple immense satisfaction knowing that people enjoy their soap creations.
“We’ve heard plenty of positive feedback, but this is probably the most heartening of the lot,” said Jonathan.
It also shows that the internet and platforms such as Shoptiq have given small businesses like Soap Lush room to grow. They are, in a way, taking on the big retail chains and the bevy of beauty brands that are also selling soaps.
But for Mint and Jonathan, they have a niche focus of selling the benefits of handmade soaps that are not only gentle on the skin but also good for the environment.
There is still a misconception that soap bars are less effective than bottled liquid soaps, observed Mint, who assured that soapsuds cleanse as well as foaming liquid wash.
“It is going to be a tough journey. So at the moment, the plan is to stay online and raise awareness,” she said, as she hopes more Singaporeans will warm up to the idea of buying handcrafted soaps.