Key takeaways

  • With online shopping becoming more popular in Singapore, setting up an e-commerce business is a good option for aspiring business owners.
  • To decide what to sell, SMBs need to look at factors such as complexity, scarcity and profitability.
  • Business models to consider are dropshipping, white labelling and the traditional setup where the whole cycle is managed by the SMB.
  • Finding the right e-commerce platform, payment method, customer services tools and delivery partners are critical for success.

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