How to set up an online store in Singapore

Key takeaways

With online shopping becoming more popular in Singapore, setting up an e-commerce business is a good option for aspiring business owners.
To decide what to sell, SMBs need to look at factors such as complexity, scarcity and profitability.
Business models to consider are dropshipping, white labelling and the traditional setup where the whole cycle is managed by the SMB.
Finding the right e-commerce platform, payment method, customer services tools and delivery partners are critical for success.

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