Key takeaways

• Video marketing is a great tool to increase your visibility online, engage customers and share product information easily.
• Video options include product explainers, livestreaming, customer testimonials and interviews with industry experts.
• You don’t need an expensive video setup. In some cases, a smartphone, good lighting and a quiet environment are all you need.
• Find the right platform to share your video. E-commerce sites that allow you to integrate video help you reach customers closer to the purchasing decision stage.

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