The way we travel and transport goods hasn’t changed much in a few decades. Yet the last 10 years have ushered in an era of change with connected vehicles (CV). Technologies previously entirely unrelated to the automotive industry have begun enabling connected capabilities that promise to change modes of transportation forever. At the core of such technologies, is the concept of connectivity.
CVs aim to improve roadside safety and ease traffic problems while reducing travel time, fuel consumption, and emissions. With such broad implications, it is not surprising that the ‘connected cars’ segment is poised for growth. According to Capgemini, the number of connected cars is set to increase to 352 million by 20231.
At the core of CVs is an interoperable networked wireless communication system. This means a vehicle connected to the Internet, which allows it to share data with or talk and listen to the entire vehicle ecosystem. This includes other vehicles, the road infrastructure, service providers, communication devices, and even the driver's home. This sharing of data has opened the door to a host of smart and convenient connectivity features in the vehicle that today’s consumers expect. A McKinsey study on trendsetting car buyers found that 40% of respondents were willing to change car brands for better connectivity features2.
Such connectivity to the vehicle ecosystem is often provided through a host of apps that can remotely operate the car, optimise the route, provide infotainment, and share vital data on traffic, road conditions, and more with other vehicles. Vehicle performance, energy consumption, and safety data can also be shared with manufacturers. Data thus collected has the potential to dramatically improve driver and passenger safety and experience, vehicle security, and energy efficiency, and allows original equipment manufacturers (OEM) to continuously improve and iterate the product.
There are four key forces at play in connected vehicles: data, technology, services, and stakeholders. And powering it all is seamless network connectivity.