As organisations turn to connected devices, they have two main options: proprietary wireless implementations or cellular-powered devices based on global standards. While there are situations where the former works well, the latter is gaining preference due to its ability to its flexibility and performance for a wide variety of evolving IoT device types, as well as the ability to function regardless of national borders.
This gives industrial original equipment manufacturers (OEMs) the ability to develop products that work across multiple markets in the region, lowering the cost of product development and allowing them to allocate a much larger proportion of their investment towards innovation.
Of course, Southeast Asia is hardly a monolithic region, which means there is no one mobile provider operating across the entire region. This market fragmentation is worsened by factors such as language barriers, cultural differences, as well as differing digital adoption rates and regulations.
These factors contribute to a situation where mobile contracts must be individually negotiated, increasing implementation costs, and serving as an additional barrier that invariably slows down rollouts. Moreover, varying service level agreements (SLAs) further increase the complexity to support cross-border deployments.