Facing cashflow pains as an SMB? Follow these 5 simple tips

As we get ready to face a potential recession, SMBs should act early if they want to avoid cashflow problems in the coming months. Here are 5 simple tips to improve your cashflow management in advance.

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Facing cashflow pains as an SMB? Follow these 5 simple tips

Key takeaways

  • Cashflow is generally a top-of-mind issue for SMBs, but it may become even more of a concern with a recession looming ahead
  • SMB owners should plan early and take steps to improve cashflow so that they can minimise any impact a potential recession may have on their business.
  • Some tips to boost cashflow include finding new and diverse revenue sources, digitalisation of essential processes and unifying communication into a single platform to avoid unnecessary SaaS subscription costs.

Facing cashflow pains as an SMB? Follow these 5 simple tips

28 July 2022 | SMB, Digitalisation, SaaS, Voice and Collaboration | 5 min read

Ensuring proper cashflow can be a stressful exercise for SMB owners.

With a recession looming ahead, SMBs will need to be extra cautious with their cashflow management, especially if they are planning to look for new funding or to launch products. According to a report by fintech firm Mambu,

  • 86% of SMBs in South-east Asia struggled to secure funding at least once in the last five years.      
  • 36% of these SMBs cited weak cashflow as the biggest barrier to funding.

Take action today and minimise the impact that a recession may have on your business with these 5 simple tips.

1. Explore new revenue sources

One way to boost your cashflow is to find new sources of revenue. If you wait until the economy gets worse, it might get harder to drive revenue, as has been the case for SMBs in the past. 

New sources of revenue can come from additional financing, doubling down on sales to bring in new customers or exploring additional marketing channels to boost outreach. With these additional streams, business owners can spread the risk across the different sources of revenue, and not be reliant on a single source of funding.  

80% of global SMBs saw a serious drop in revenues or sales since the start of the pandemic, according to an OECD survey.

2. Accelerate your digitalisation efforts

Digitalisation is not just something that large enterprises pursue for competitive advantage. SMBs can also benefit from digitalising certain essential revenue generating processes such as sales pipeline management, store purchases and payment methods. Many SMBs reaped the benefits of shifting their processes to digital platforms during the pandemic.

41% of Singapore SMBs that rolled out digital transformation initiatives during the pandemic experienced stronger revenue growth than those that did not, according to UOB SME Outlook Study 2021

3. Cut non-essential business expenses

Another way to improve cashflow is by cutting out costs for things that are not absolutely essential to the business. This is not the time to be extravagant with your business expenses. Look at your previous months’ accounts and go through each expense item by item to see if any of them can be avoided in the coming months.

With more employees choosing to work from home, it might be worth considering if you really need a large office space all the time. Evaluate whether shifting to a smaller office and using coworking spaces for larger meetings and company events is more cost-effective. In fact, a recent survey by the ADP Research Institute showed that more than half of Singapore workers would consider leaving their jobs if asked to return full-time to the workplace. 

60% of Singapore workers would consider leaving their jobs if asked to return full-time to the workplace, according to a study by ADP Research Institute.

4. Unify communications in one platform

There has been a proliferation of collaboration and communication apps in businesses over the last few years. During the pandemic especially, we saw Zoom, Slack and many SaaS products offering solutions for various aspects of remote and hybrid working such as video calls, messaging, file sharing and time tracking. While each of these can help businesses drive productivity, you may be able to cut down on the costs by choosing a few essential ones instead of a separate product for every need..

Instead of using multiple disparate tools, explore a single unified platform that comes with features that serve different needs. Singtel BizConference powered by Zoom for example combines video conference, chat, file sharing and breakout groups. Microsoft Teams also lets you make video calls, send messages, share files and even make landline / PSTN phone calls with add-ons like Singtel Teams UC Direct Connect

5. Reduce data storage costs by using the cloud

In trying to cut down on expenses, businesses should not compromise data storage and security. SMBs, just like any other enterprise, can be targeted by cyber criminals, leading to data leaks, financial losses and reputational damage. In fact, two out of five SMBs in Singapore suffered a cyber incident in 2020 according to a Cisco study.

Moving data to the cloud can help businesses reduce the expenses related to purchasing physical  storage, hard drives or servers. But many SMBs hesitate adopting cloud due to concerns around privacy and data confidentiality.

But SMBs can still explore data storage and backup solutions that come with advanced security and protection. Singtel Cloud Backup and Recovery is a cloud-based solution that allows businesses to automatically consolidate backups and protect against cyberthreats at the same time. At only $2.67 per user monthly, it can back up data from Microsoft 365, and Google Workspace as well as endpoints and servers.

According to a study by Vodien, a leading web hosting company, 62% of SMBs in Singapore cited privacy as a top concern in adopting cloud computing solutions.

Disclaimer: The information and publications are not intended to be and do not constitute financial advice or any other advice or recommendation of any sort offered or endorsed by Singtel. Singtel also does not warrant that such information and publications are accurate, up to date or applicable to the circumstances of any particular case. Any expression of opinion (which may be subject to change without notice) is personal to the author and the author makes no guarantee of any sort regarding accuracy or completeness of any information or analysis supplied.

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