Key takeaways

  • Several trends from 2023 are continuing to gain momentum this year, which SMBs can take advantage of to drive growth.
  • Sustainability trends and practices have shown to help SMBs attract eco-conscious consumers and improve brand image.
  • Employee wellness programs and automation tools continue to be important for job satisfaction and driving productivity among employees.
  • More funding and support can be expected from the government to help SMBs navigate economic uncertainties.

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