4 trends that SMBs can still benefit from in 2024

Key takeaways

Several trends from 2023 are continuing to gain momentum this year, which SMBs can take advantage of to drive growth.
Sustainability trends and practices have shown to help SMBs attract eco-conscious consumers and improve brand image.
Employee wellness programs and automation tools continue to be important for job satisfaction and driving productivity among employees.
More funding and support can be expected from the government to help SMBs navigate economic uncertainties.

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