Titled “Shining Bright From Singapore to Paris”, the 90 second film celebrates the Olympics journey of some of the republic’s most promising sports profiles: shuttler Loh Kean Yew, kitefoiler Maximilian Maeder and fencer Kiria Tikanah Abdul Rahman.
Kean Yew, Maximilian and Kiria are seen preparing for the Paris Olympics with their coaches and teammates as well as training against iconic Singapore locations such as Marina Bay, Gardens by the Bay, and Henderson Waves at Telok Blangah Hill Park. As they get physically and mentally primed for one of the most important competitions in their career, they have called out three ingredients they regard as critical for success – speed, resilience, and tenacity.
This film is the latest addition to Singtel’s series of branded films that embody its Group purpose, Empower Every Generation. This guiding principle helps direct every aspect of the business, so that the power of technology can be harnessed to inspire and uplift communities.