Singtel celebrates National Day with Olympics film featuring Team Singapore athletes competing in Paris


Titled “Shining Bright From Singapore to Paris”, the 90 second film celebrates the Olympics journey of some of the republic’s most promising sports profiles: shuttler Loh Kean Yew, kitefoiler Maximilian Maeder and fencer Kiria Tikanah Abdul Rahman.

Kean Yew, Maximilian and Kiria are seen preparing for the Paris Olympics with their coaches and teammates as well as training against iconic Singapore locations such as Marina Bay, Gardens by the Bay, and Henderson Waves at Telok Blangah Hill Park. As they get physically and mentally primed for one of the most important competitions in their career, they have called out three ingredients they regard as critical for success – speed, resilience, and tenacity.

This film is the latest addition to Singtel’s series of branded films that embody its Group purpose, Empower Every Generation. This guiding principle helps direct every aspect of the business, so that the power of technology can be harnessed to inspire and uplift communities.

Kiria Tikanah

 

Kiria made history as the first female Singaporean to ever compete in the epee event, at the 2020 Tokyo Olympics. In her video, she talks about rising to the challenge to make Singapore proud. Kiria has secured her place to compete again at this year’s Olympic Games, and she is ready to rise to the challenge once more.

Her video highlights "resilience", one of the three essential values for achieving success, that resonates deeply with Singtel. 
 

Loh Kean Yew

 

As Kean Yew puts it in his video, “To show the world our tenacity and strength”, he has since earned a world championship title and three BWF World Tour wins since the previous 2020 Tokyo Olympics. Now stronger physically and mentally, he is ready to make a big smash in Paris.

His video highlights "tenacity", one of the three essential values for achieving success, that resonates deeply with Singtel.


Maximilian Maeder

 

““Flying” through the waters is Maximilian. In the video, he shares he wants to “show the world how fast and powerful our nation can be”. Indeed, he will be a fierce competitor with his consecutive victories leading up to Paris. Maximilian will be making his first Olympic appearance this year and was previously the youngest winner in any Olympic sailing class competition at the age of 16 in 2023. ​

His video highlights "speed", one of the three essential values for achieving success, that resonates deeply with Singtel.