In the age of digital flash sales and traffic spikes, a multinational sports retailer is chasing big ambitions. From e-commerce dreams to a sale that nearly broke the Internet, see it all unfold here.
We sent a film crew to capture their everyday chaos, cringe, camaraderie and co-workings.
E-commerce launch, flash sales, office parties and a visit from some rebellious high schoolers?
It’s all going down in CUBICLΣ LIFE!
CUBICLΣ LIFE - Episode 1 The office undergoes a massive digital transformation with the help of CUBΣ. From chaos to control, frazzle to dazzle and… is Karen seriously wearing THAT? https://www.youtube.com/watch?v=VgXcJzozzjI
CUBICLΣ LIFE - Episode 2 The office hosts a visit from some rebellious high schoolers. Can Pixie manage the mischief and fulfill her role as chaperone for the day? https://www.youtube.com/watch?v=7fUUvfUSO_I
CUBICLΣ LIFE - Episode 3 The office gathers for cake. But no one was expecting to see the boss in that video. Least of all Pixie. https://www.youtube.com/watch?v=opQZ00lRllU
Unlock the transformative power of Singtel CUBΣ for your enterprise network.
Meet the staff
Karen
Chief Executive Officer
Karen is the boss. In the office, or on the pickleball court. She’s got a hard-nosed exterior, but deep down, she cares (probably).
Jim
IT Manager
Juggling system updates, networks, and his third cup of coffee for the day, Jim somehow manages to always keep things running smoothly.
Anita
IT Director
The heart of the office. Anita is the office’s real problem solver. No-nonsense, all brains, and constantly smiling, she’s Jim’s ever-so-important IT partner.
Pixie
Social Media Manager
Social media guru with a dry wit and strong opinions. Never ask Pixie if she’s a millennial. She’s not that old.
Igor
Finance
Finance guy meets human spreadsheet. Boring? Absolutely. Does he care? Not in the slightest. His one quirk? He reckons he’d easily win the Great British Bake-Off.
Sebastian
Product Manager
A logistics king who’s obsessively organised. Sebastian’s most recent discovery was how to shoot, edit and post on TikTok. In 2025. As a 34-year-old.
CUBΣ’s impact in the real-world
Cloud that’s fit-for-future: Singtel signs an agreement with Nestlé IT to upgrade their global network infrastructure.
In an ever-evolving digital landscape, businesses constantly seek innovative ways to upgrade their operational efficiencies. Nestlé, one of the largest food and beverage companies in the world, is no different. With more than 2,000 brands, from global icons to local favourites, Nestlé is continuously looking to accelerate digitalisation, by leveraging modern technologies like AI, machine learning and digital platforms to build a seamless consumer experience.
As one of Nestlé’s key digital priorities, Nestlé IT will transform its global network into a dynamic, cloud-centric infrastructure capable of providing seamless and consistent connectivity across various business applications.
Singtel will play a crucial role in this network transformation, enabling seamless connectivity across diverse geographical locations and delivering a new future-proof network architecture. This is to meet emerging business needs and increase operational efficiency through Singtel CUBΣ - a comprehensive suite of unified network services. In today's world, resilience and high availability of systems and network infrastructure are more critical than ever.
Singtel brings many years of technological expertise with strong digital skillsets and a customer-centric mindset to support Nestlé IT's network transformation. Explore Singtel CUBΣ for your business today.
